How to start a successful teaching blog
Starting a blog is easy and cheap, but keeping it up is the hard part. Use this guide for helpful tips on how to create a successful teaching blog and make money off it!
How to Start a Teaching Blog
1) Finding your Niche
When you start a blog, you don’t want it to be known as a general teaching blog with generic articles. This is where a niche comes in. A niche might narrow down what you write about, but it will make your blog unique from others.
How do you choose a niche? Start with asking yourself this: what parts of teaching are you passionate about? The more passion you have in what you’re blogging about, the more interesting the content will be.
Try to avoid using the grade you teach as a niche, because you never know if you’ll switch to a different grade.
Once you have an idea of the niche you want, search the internet to see if there’s a need for it. If there are already numerous teaching blogs focusing on your niche, the best idea would be to choose something else.
If you need some ideas to get started, here are a few popular niches in the teaching blog world: teaching elementary, middle, or high school; focus on a subject; and substitute teaching
2) Think of a unique blog name and create your website
Now comes the fun part, creating your blog name. We suggest a name that’s short, sweet and is relevant to your audience. Some names for a teaching blog could be: Annie’s Apples, Schoolhouse Solutions or if you’re still stuck try using our blog name generator for some inspiration.
Once you have a blog name in mind, it’s time to get your website set up. Don’t worry, this is much easier than it sounds and can be easily done in less than an hour! Checkout our full guide on the best and easiest way to setup a WordPress blog here.
3) Get the essentials
When you’re ready to start a successful teaching blog, keep in mind that blogging extends beyond the website. The increasing presence of social media requires you to have an account somewhere in order to stay relevant.
Consider your audience. If you’re trying to reach older people, definitely make a Facebook account. For teachers, Facebook is often a good resource and may be your best bet. Another great teaching resource is Pinterest, so consider creating an account there. Wherever else you take your social media presence is up to you.
Most successful blogs also have an email newsletter function that readers can subscribe to. This allows you to track who is most interested in your blog and also lets you send curated emails to certain groups of people.
As for technology requirements, that depends on your niche. If you’re blogging about teaching technology, it’s important to have updated technology that you can show to and share with your readers. Photos are always more eye-catching than simple text on a screen, so consider investing in a good camera to take pictures.
What content do teaching bloggers create?
Most teaching bloggers focus on sharing their teaching style and offering ideas and resources to other teachers. Many early childhood teaching blogs give ideas for games and activities to advance learning. Teaching bloggers focused on older students will often share their experiences with different learning styles and offer suggestions.
You put these types of content into how-to articles or opinion pieces. You can also interview other teachers or other professionals in the teaching world for their perspective on things.
There aren’t many video teaching blogs, most likely because there would be a privacy violation with minors in a school. If you’re seriously looking into starting a teaching blog, writing will most likely be the way to go.
Create engaging and relevant content
When you’re ready to begin creating content but don’t know where to start, begin with your niche. Think of some ideas that are super relevant to your niche, and try to expand on that. Maybe you want to blog about middle school teacher resources, but you can narrow that down to a certain subject.
You can also check out other teacher blogs and see what they’re writing about. Chances are, you’ll find something that you can expand upon.
Also known as the skyscraper technique, this is a way to build upon something. After researching popular keywords and subjects, you find popular blogs about it, and you’re able to develop your own content from what you’ve found.
How to grow your traffic
One of the hardest parts about starting a blog is growing an audience. The best way to start is to collaborate with popular bloggers in the teaching world. Research and reach out to those that you think align with your blog.
Find out if you can do a guest post on their blogs or if they can do a shout-out for you. This will make their followers aware of you and your blog. Collaboration does have to be a mutual benefit, so expect those relationships you have made to be a give and take.
How can you engage with other bloggers besides guest posting? It’s easy. Like and comment on their social media posts, offer advice, and find communities through groups to engage with.
When you start growing an audience, you want to make sure your content stays relevant, interesting, and shareable. Research what potential readers would be interested in seeing on your blog. Do this with a simple internet search of different keywords. Start with one word, and continue looking around for different searches people might make.
When you create content, you always want to encourage sharing. Make your social buttons easy to find, and consider putting a call-to-action to share your content at the end of the post. However, you don’t want to overwhelm your audience with sharing buttons. Limit it to a few channels – the ones you think would garner the most attention for your blog.
One of the easiest ways to spark interest is to add an image to every post. Some social channels’ algorithms make posts with photos more visible than those without, so always try to have a photo with your content.
Once you have an audience, ask them to subscribe to your email list. Make an easy button on the side, or program a pop-up on your site. That way, interested readers will be able to find your content in their inbox regularly.
How to make money with your Teaching Blog
Making money off your blog also seems like a daunting and difficult task, but there are many affiliate programs and resources available to help you.
If you’re interested in advertising on your website, consider the implications first. Will certain ads tarnish your reputation? You don’t want to seem partial to one company over another. Before accepting an ad request for your site, research the company beforehand to make sure they are in line with your beliefs.
Definitely consider using Google AdSense. This program is easy to use and does most of the work for you in terms of advertising on your website. It will sift through the ads you receive and choose the ones that fit with your blog and your niche. Set up an account early on so that you don’t miss out on making money.
Eventually, you’ll want to set up a sponsor/advertising page on your blog that outlines the details of sponsorships and advertising with your blog. Include rates for your blog, and this will attract potential buyers to negotiate with you.
Another great way to make money on your teaching blog is product reviews. There are always new teaching products on the market, and companies want well-known influencers to review them to get their name out there. If you decide to do this, don’t just accept every offer you receive. Make sure it aligns with your blog and that you’ll actually like the product. Keep your integrity.
Top #3 Teaching Bloggers
Prekinders is a blog dedicated to providing resources to teachers at the pre-kindergarten level. Teacher Karen Cox started the site in 2000 to share ideas with fellow teachers. Her blog and activities have been featured numerous places, including Boston Children’s Museum and Teachers.net Gazette.
As soon as you enter the site, the first thing you see is a sign-up button to receive inbox updates. This is how a lot of Cox’s content is shared. As you scroll down, you can search for resources by subject or use the toolbar to find things such as classroom ideas and printables.
At the bottom of the site are links to Cox’s professional Facebook, Instagram, Pinterest, and Twitter pages, where she continues to share more content to a wider audience.
Learning In Wonderland focuses on sharing content with elementary school teachers. The blogger behind the site is a veteran teacher who loves photography and DIY crafts.
Most of the blog focuses on different resources to make class creative and fun. The blogger posts YouTube tutorials on different crafts to make to decorate the classroom, use for activities, and more.
There are classroom tours and decoration ideas on the site to help inspire teachers with their own classrooms.
The blog has a heavy social media presence, and you’ll find it on Instagram, Facebook, and Pinterest.
Laura Randazzo is an experienced secondary classroom teacher who started her blog to help teachers figure out how to inspire their students to want to learn. She was a journalist, so writing is one of her biggest passions. She operates in a very specific niche – high school english.
Many of her blogs try to answer common teaching questions, such as whether there is bad poetry to teach and new teacher tips. She also does a few reviews of the best books and other products to use in the classroom.
In addition to her blog, Randazzo also has a Facebook page, Instagram account, Pinterest account, and YouTube channel where she shares more content form her blog.