How to Start a Sports Blog
1) Finding your Niche
Before creating your blog, you should decide what your site is going to be about and for whom. So, you need to determine a niche and target audience.
When people google something on the internet, they always type the specific keyword or phrase they are interested in. For example, a person would never type ‘sports’ if they want to learn about world records in athletics or the best basketball team.
Sports is an extensive topic, whereas certain sports like football, basketball, rugby, volleyball, tennis, athletics, boxing… whatever you can think of, even different leagues or local sports are narrow topics. In other words, the sports market is broad and specific sports types are niches.
If you choose a specific niche to blog about you are also more likely to get more traffic and more money because you are targeting a specific audience. So, having a niche is always advantageous and profitable.
2) Think of a unique blog name and create your website
Now comes the fun part, creating your blog name. We suggest a name that’s short, sweet and is relevant to your audience. Some names for a sports blog could be: 24cricketnews, myfootball365 or if you’re still stuck try using our blog name generator for some inspiration.
Once you have a blog name in mind, it’s time to get your website set up. Don’t worry, this is much easier than it sounds and can be easily done in less than an hour! Checkout our full guide on the best and easiest way to setup a WordPress blog here.
3) Get the essentials
Organization is key to everything new you take up doing. Hence, you should also consider it one of the essentials when starting a sports blog. Running a successful sports blog means that you should plan ahead about the things that need to be completed, and their due time. Luckily, there are many tools, such as Trello, Airtable, Asana, ClickUp, etc., which can help you keep on track and be more effective.
Apart from these, there are also some Google tools which can help you improve your blogging. Google Search Console will identify any blog segments that need to be improved to ensure your site is performing well SEO-wise. Google Keyword Planner will help you find the best keywords in your niche. Google Analytics will track and report traffic and important metrics from your site.
There are also specific WordPress plugins that can be of great use. Namely, the Team Rosters plugin enables you to make a custom post type featuring name, number, height, weight, and playing the position for each player. Then, you can also add custom game fixtures and game details like date, time, place, and competition by using the Game Schedules plugin.
Other than these tools and plugins, running a successful sports blog requires having accounts on different social networking sites like Facebook or Twitter and sharing your blog posts there.
What content do sports bloggers create?
Primarily, consider your audience and think about what they would expect from you as a blogger. In other words, if your blog is about football don’t make one of the biggest mistakes – writing about other sports. This will set them thinking whether or not they are at the right site, and eventually don’t come back.
Thus, stick to your niche and write about things your targeted audience will expect you to. You can take the following favorite blog types when creating content:
- Lists of the best players/sportsperson ever in your niche
- Interviews with popular players/sportsperson
- The latest sports events in your niche from all around the world
- Sports events worth watching
- Behind-the-scene posts about players’ daily lives
- The story of a team (how it was founded, how it became successful)
- How to’s, for example, tips for working out and training
- Game recaps
Create engaging and relevant content
Running a successful sports blog requires much more attention than just creating content and publishing it. Instead, every blogger, regardless of their niche, should focus on creating unique and engaging content. To do so, you should stick to the point, give your posts a bit of personal touch, make sure that it doesn’t feel like watching the news, write in a conversational tone, and be creative with the title.
Keep track of the trends in your niche to ensure that your content is relevant and SEO friendly. Use the following tools to help you keep up to date: Google Trends, SemRush, Google Keyword Planner, TagBoard, and Addictomatic. SEO friendly content also requires proper spelling and grammar and relevant images included.
How to grow your traffic
The most important thing to consider when trying to increase your traffic is SEO. Publishing search engine optimized content will lead to having steady organic traffic. Plus, it will make you less dependent on your social media profiles in the long haul.
But don’t just cross out the use of social media at the beginning. Facebook, Twitter, and other social networking profiles can really come in handy when you are a newbie in the niche. It will help you promote your content to a different audience rather than your readers only. All you need to do is share your posts with a link back to your blog.
Guest posting is yet another great idea for growing traffic. This means that you should create an amazing post and ask reputable bloggers in your niche to publish it on their website with a link to your blog.
And you can always take advantage of some useful email marketing tools like MailChimp, AWeber, or MadMini to build a strong mailing list. Each of these tools will help you store your subscribers and send emails.ent.
How to make money with your Sports Blog
If you’re serious about running a successful sports blog and monetizing it, there are several strategies you can follow.
Advertising ads to your site through Google is one of the most popular monetizing options. Whenever your readers click on or buy something from them, you get a certain amount of money. Or, you can just sell ad space to companies and get paid even when people don’t click on the ad.
Similarly, you can offer affiliate links for Amazon or a sports company, and when your visitors buy a product or service through your link, you get paid. You can also do this with ticket websites and earn money for every buyer that comes from your site.
Plus, any sports blog, including yours, has a huge potential for making some serious money by selling sports-related products like sports equipment or mugs, t-shirts, pens, whatever you can come up with, with a team’s logo or player’s photo on them.
Top #3 Sports Bloggers
#1 River Ave Blues
This is quite a unique and distinctive sports blog which focuses only on the New York Yankees founded by Mike Axisa. Mainly, you can find commentary and team analysis posts on the River Ave Blues blog. It publishes new posts on a regular basis – 3-5 a day – about the current state of the team, player trends analysis, breaking news, etc. This blog also features Fan Confidence Poll, Mailbag, Live Chat, and Thoughts On weekly column.
#2 The Adventure Junkies
Here’s one for all the adventure enthusiasts out there! As the name suggests, this blog created by Antonio and Amanda features their stories from all over the world about the outdoor sports they’ve tried. Some of the sports included are hiking, sailing, kayaking, canyoning, scuba diving, cycling, and many others. Plus, they also offer advice on things to consider when planning an adventure.
#3 Sports Rants
This blog is entirely dedicated to and focused on sports talk. You can connect with other sports fans and share your opinions about different teams or players. You can even join forums and begin your own blog by using their page. There are several categories included: NFL, NHL, NBA, MLB, etc.; sections for golf, cricket, boxing, racing, you name it; and even a rant page for European sports.