How to start a successful science blog
Here’s everything you’ll want to know when starting and growing your Science blog
How to Start a Science Blog
1) Finding your Niche
Science. It’s ever-evolving, always correcting itself, and fascinating for many. With new discoveries, writing a science blog has the potential to be fruitful. However, the art of blog writing is a science in of itself, with many steps in order for you to have a successful blog.
Step one is to find your niche. A niche is a specific topic that helps you narrow your focus and decrease the competition. Having a blog just dedicated to “science” is too broad of a topic. Science is not a monolith. Instead, you should narrow your focus. This allows you to have less competition with getting an audience.
You’ll want a niche that has eyes on it, but not enough to get drowned out in the sea of blogs. Think of a niche, then look at it on Google Trends. If the niche has a steady audience, or is rising, it may be a good topic to dedicate your blog to. However, if the niche has too much competition or is on the decline, you may not want to consider it.
So what are some good niches in science? There are tons. You could dedicate a blog to animal science, computer science, pop science, news in the science field, and so on. With this, you may want to focus even further. For example, if you are going to do a science blog on animals, try focusing on a specific type of animal. If you work in the science field, or are your own self-proclaimed science, you can write a blog detailing your experiments.
2) Think of a unique blog name and create your website
Now comes the fun part, creating your blog name. We suggest a name that’s short, sweet and is relevant to your audience. Some names for a science blog could be: Simply Science, The Pop Science Press, or if you’re still stuck try using our blog name generator for some inspiration.
Once you have a blog name in mind, it’s time to get your website set up. Don’t worry, this is much easier than it sounds and can be easily done in less than an hour! Checkout our full guide on the best and easiest way to setup a WordPress blog here.
3) Get the essentials
A science blogger needs a few equipment if they want to get started. First, there are your social media pages. You’ll want a few to help get the name out. Facebook, Twitter, and Instagram have all their uses. If you take plenty of sciency photos, use Instagram. If you want to post something longer, try Facebook.
If your blog is dedicated to your science career, you’ll obviously want lab equipment. You probably have that already, though.
For vloggers and photographers, you may want to consider some cameras and a mic. While your phone has a photo and a video camera, you may want one of better quality. You don’t need to spend thousands on your first camera equipment, but you may want something better.
If you travel a lot, you’ll want a laptop and some pocket WiFi so you can vlog and post about your adventures.
What content do science bloggers create?
As we said before, science is a giant field, so there is no shortage of content a science blogger can venture into. Pop science bloggers take the latest scientific findings and present them in a way a normal audience can understand. More sophisticated science bloggers won’t hold back on the complicated terminology science often uses.
Many science bloggers are vloggers. They may chronicle their scientific studies, or make a how-to video on how to use scientific equipment. If their career involves traveling, travel vlogs are to be expected.
They are podcasters as well. Many people love to listen to podcasts during work or as they’re out, and a podcast can be a good addition to your blog.
Science bloggers may present their own ideas and even provide alternate theories. Some science bloggers may be more about pseudoscience or speculation.
Just read a few blogs and you can see everything they do.
Create engaging and relevant content
There are many ways you can grow your blog, but the first step is that your content needs to be good.
Find your voice. Do you want to be the dry science presenter who just gives you the facts, or more of a Bill Nye guy who makes science fun? Read a few blogs for inspiration.
That’s another good way to create engaging content. You can’t blog if you don’t read blogs. Find blogs, look at what makes them good, and improve upon what they have. If they have problems, figure out how you can fix them.
Like anything, you don’t want to steal from other blogs, but have inspiration from them.
Also, your content has to be relevant. If you’re a science news blog, you don’t want to post about last week’s news. Internet journalism is difficult, as you have to be on top of everyone else, and yet present the best facts possible. Also, you want to add your own perspective to the news. There are many science news blogs out there, and you have to make yours special.
Finally, be open to feedback. Show your friends and your family your content and ask for proper criticism.
How to grow your traffic
Even if you have the best content in the world, it may be all for nothing if you don’t have an audience. Few blogs get followers naturally; you have to get the word out. Here are some ways you can grow your traffic.
- Collaborate with other science blogs. In the modern blogosphere, being friendly to your competitors is a good idea. Comment and speak with blogs that offer similar content and have a similar audience size. You could guest post on their blog, have them guest post on theirs, and this can help promote your blog and bring the competition’s audience to you as well.
- Don’t abandon your social media. Posting content such as cool little science videos, beautiful science photos, relatable science memes, and other bite-sized pieces can help grow your audience. If managing all your social media accounts is too much, consider getting admins to help you out.
- Your website should be SEO-optimized so it can appear on top of the search results. This means using the right keywords, having your site load quickly, and all sorts of other tweaks. Again, you may want to leave this to a pro.
- Don’t be afraid to advertise your blog. Paying some money for an ad on Facebook or Google could make the difference.
How to make money with your Science Blog
You should be a science blogger because you’re passionate about it, but making money is a great idea. You can turn science blogging into a full-time job if you have enough revenue streams. With blogging, you’ll want various revenue streams. Here are some ways you can do so.
- The first step is to put ads on your blog. AdSense can help you get started, along with putting other advertisements on your blog. No one likes ads, but they’re how you keep your blog free and profitable.
- Patreon is a great way to make money once you have an audience. With Patreon, fans pay a chosen amount of money each month, and you can offer premium content for those who pay a certain amount. Behind the scenes videos, exclusive content, a chance to chat with the you, the list goes on. If you are a scientist, mention that some of the money will go towards improving your lab equipment.
- Guest posting on a science blog is not only a way to get an audience, but many will pay you for it. In fact, you should be paid for a blog post and not be paid in exposure.
- Some science companies will pay you to sponsor your product on your video, podcast, or blog posts.
- Speaking of which, if you become a big enough influence, you may be asked to attend science conventions or other events. They will pay for you to do so, or provide free travel.
There are many ways to monetize blogs, and these are just a few ways you can get started.
Top #3 Science Bloggers
This blog was started in 2009 by an anonymous group of physicists. As the name implies, people ask them questions related to math and physics and they answer in an easy to understand, yet detailed, manner.
Ask a Mathematician is appealing because everyone loves to ask experts questions. With math and physics sometimes being too intimidating for a layperson, it’s nice there are blogs that educate the general audience.
You could turn your niche into a Q&A as well.
Science is a field where one shouldn’t have bias. If a discovery is against what the person believes, the person should try to be open-minded and consider adjusting their worldview. However, this is often hard. As humans, we are biased, no matter if we claim we aren’t.
Overcoming Bias was started in 2006 and its goal is to help us realize and change our biases. It’s a good blog to read for anyone in science, as bias can be the gatekeeper that prevents us from making new discoveries.
Started in 1998, How Stuff Works is a blog dedicated to explaining, well, how stuff works. It’s a blog that answers questions about science, many of which is pop. Want to realize whether or not building Gundams is possible? Well, now you can.
How Stuff Works has answers to more topics besides science as well, but its science section is enough to keep people entertained for weeks.
Don’t forget to try our Blog Name Generator!