How to Start a Sales Blog
1) Finding your Niche
Blogs, in general, can be broken down into two categories – multi-topic blogs and niche blogs. Namely, a multi-topic blog focuses on a wide variety of topics, whereas a niche blog focuses only on one narrow topic.
You may think of running a general blog as a more advantageous option since covering many topics can attract different people. However, that’s not true. Indeed, having a niche and targeting low competition niches is always more beneficial.
Why? Because having a niche, especially when you’re just starting your blog, can affect, i.e., improve, SEO rankings, readership, engagement, and monetization like affiliate and product sales. Therefore, when starting a sales blog, it’s crucial to choose an overarching topic that falls under the umbrella of sales category.
For example, your sales blog can focus on products or services related to beauty and fashion, sport, art, technology and gadgets, health and wellness, nutrition, real estate, etc. Also, think about whether your sales blog will be a B2B (business to business) or B2C (business to consumer), or H2H (human to human). So, determine your audience, too.
2) Think of a unique blog name and create your website
Now comes the fun part, creating your blog name. We suggest a name that’s short, sweet and is relevant to your audience. Some names for a sales blog could be: saleswith[your-name], salesprosblog or if you’re still stuck try using our blog name generator for some inspiration.
Once you have a blog name in mind, it’s time to get your website set up. Don’t worry, this is much easier than it sounds and can be easily done in less than an hour! Checkout our full guide on the best and easiest way to setup a WordPress blog here.
3) Get the essentials
Now that you have your domain name and set up your WordPress blog, it’s time to discuss what else you need to make your sales blog a success.
Let’s begin with equipment which pretty much depends on your post types, i.e., are you planning to create only text-based content or video-based content too. For making great videos, you will for sure need a high-quality camera, microphone, and screen recording software.
Social media profiles are also important for sharing your content to a different audience rather than your readers only. However, this doesn’t mean that you should make profiles on all of the existing social networking sites but choose only a few you like.
There are also certain WordPress plugins which will help you grow traffic and sales. For example, Yoast SEO is the ultimate plugin which enables you to ensure that your site is following best SEO practices. W3 Total Cache will improve your site’s performance by shortening load time. Also, you can use Social Locker which unlocks your greatest content once the visitor likes, shares, or tweets your page.
And, Google also offers some amazing, helpful, and, what’s even more convenient free tools for to blogging. One of the best is the Google Search Console which will provide you with detailed reports on what changes you need to do to boost your site’s performance. Then, Google Analytics helps you keep track of your traffic, and Google Alerts allows you to monitor mentions of specific keywords and phrases.
What content do sales bloggers create?
Once you have your niche and essentials, it’s time to discuss what type of content can you create and what content will your audience expect. Remember, you can create either only text-based content, or add some videos and mix it up. Here’s a list of topics that are covered in sales blogs:
- How to make better conversions
- Sales practices and trends
- Marketing techniques and tips
- Sales tips, interviews and case studies
- Selling techniques
- Personal development and motivation
- Customer behavior
- Communication skills
Create engaging and relevant content
Let’s dig deeper and understand how to make your content engaging, interesting, and relevant.
The key to creating relevant and high-quality content is to make sure they’re SEO friendly. Use keywords that are relevant to your niche and plan your content around that specific word or phrase. You can use Google’s Keyword Planner to find trending topics and Yoast SEO to optimize your content.
Also, bring your content down into subheads and paragraphs and think of a very catchy title. Writing in conversational tone will make your posts more engaging and closer to your reader. Similarly, you can add relevant and attention-grabbing photos to your text-based content and even make some animated videos.
How to grow your traffic
When starting a blog from scratch, building a steady traffic can be quite challenging. And, it is vital that you have published and keep publishing relevant and SEO friendly content. If your content is optimized, you’ll get organic traffic.
Another thing you can do is share your blog posts on social media too, which has proven to be very effective. Share your content on whatever platform you prefer, Facebook, Twitter, Reddit, Google Plus, etc.and provide a link back to your blog, and you would probably have new visitors.
Writing guest posts is also a great idea for growing traffic to your blog. You should just contact influential people in your niche or someone that already has a successful sales blog and ask them to publish one of your posts on their website with a link back to your blog.
Or, you can even send some free samples of your products to Instagram influencers and ask them to feature your product. This will also make your traffic grow since Instagram is one of the most popular social networking sites today.
How to make money with your Sales Blog
If you’re starting a sales blog, it means that you’re already halfway to making some serious cash since the most significant revenue streams come from selling products and servicer.
But, there are also some other monetizing options you can include on your blog which will add up to your basic selling revenue. You can also try Amazon affiliate marketing and include an affiliate link to products or books in your blog posts. Whenever someone buys the product through your link, you get paid.
Similarly, you can also include banner ads via AdSense or get in touch with other advertisers and display their banner ads. You’ll get paid when your visitors click on the ad or buy something from them. Alternatively, if you don’t want to depend on impressions, you can sell ad space only.
Writing sponsored content is yet another monetizing option. Instead of writing reviews of your products, you can write about other company’s products or include them in your posts and earn a decent amount of money.
Top #3 Sales Bloggers
#1 Sales Hacker
If you’re looking for the best B2B sales reps, managers, and executives blog, look no further. This blog posts regularly content featuring the latest strategies and provides advice for prospecting, qualifying, social selling, calling, and much more. Sales Hacker also includes different type of content such as videos, ebooks, and webinars.
#2 Heinz Marketing
The Heinz Marketing blog also focuses on B2B sales and provides great marketing insights. There are new thought-provoking posts daily on how to engage your prospects, fill your pipeline, or create a successful content strategy. You can also find a weekly feature about the best apps and also a series on how to stay productive.
#3 Jill Konrath
As the name suggests, the founder of this sales blog is Jill Konrath who is a well-known author of books about selling. His expertise is complex sales navigation and helping prospects live easier lives and be more efficient. She also includes personal stories which make this blog quite engaging.