How to Start a Product Review Blog
1) Finding your Niche
Finding your niche is quite important. You probably have been hearing people talk about niche without understanding what it’s about. Niche in this context is the particular category of products you want to review.
After selecting the product niche you want to blog about, there are some basic things you might want to consider like how knowledgeable you are on the topic, popularity of the topic, and how easy it is to monetize your blog in such a niche.
Choosing a niche is extremely helpful because it will help you narrow down your audience to a particular set of people. This audience share virtually the same views, interest in the same of similar products and marketers absolutely love them.
An example of a niche you could write reviews for are household items, places, restaurants, electronics, phones, laptops, cameras etc.
2) Think of a unique blog name and create your website
Now comes the fun part, creating your blog name. We suggest a name that’s short, sweet and is relevant to your audience. Some names for a Product Review blog could be: 2 Wired 2 Tired, Beauty Junkies Unite or if you’re still stuck try using our blog name generator for some inspiration.
Once you have a blog name in mind, it’s time to get your website set up. Don’t worry, this is much easier than it sounds and can be easily done in less than an hour! Checkout our full guide on the best and easiest way to setup a WordPress blog here.
3) Get the essentials
You definitely want people to read your product reviews, hence you need to harness the power of social media. It’s a must for you to check the availability of your blog name on the required social media channels you’d be using like YouTube, Facebook or Instagram.
If you would be posting videos of your product reviews, then make sure you get a good camera. Other things you need are lights, tripod stands, microphones, laptop, and of course fast internet.
You need to get the basic equipment you need because your reviews have to be detailed and convincing enough. You can’t achieve that if you don’t have the right equipment to produce your content.
What content do Product Review bloggers create?
Naturally, a lot of product reviews are a mix of both written content, high quality pictures and videos. Some bloggers post their reviews in video format, while some prefer to simply write a detailed description of everything they tested on the product.
Your audience want to see how this product works, the pros and cons and the nitty gritty of the product broken down before they make a purchase.
Do not be afraid to voice out your opinions in your product reviews, as this is the precisely what your viewers want to hear. High quality photographs are a must so none of the product detail is obscured.
There are thousands of products or service out there in your niche waiting to be reviewed, so make sure you’re reviewing a product or service that is recent and in demand in your niche.
Create engaging and relevant content
It is important your product review is unique, why because your readers can smell a fraud from a mile away which will definitely turn them off. So how do you get such unique content, you have to consider the following
Who the product is for, who will benefit from it the most? What is this product i’m reviewing? At this point you go ahead and describe the product in full, the features and characteristics in detail.
Where and when to use the product, how to use the product and most importantly why the reader or viewer should buy the product.
Be sure not to leave your reader hanging by not answering the basic questions they seek to answer by going through your product review.
If you can answer these questions when compiling your content, you’d be sure to get unique content for your blog.
How to grow your traffic
Product reviews are considered evergreen, why because it’s not likely to expire in the nearest future and even if it does, it’s still a huge source of reference for that particular product or service.
The first rule is to review products that resonate with your audience, if you are able to write or create quality posts, then your SEO ranking will increase hence more traffic to your site, ensure your posts are optimized for search engines.
Another method of increasing your traffic is to convert your visitors to subscribers. This way they get the latest updates on your blog immediately the post goes up.
Creating pages on social media is also a good way to increase your traffic and connect with your audience. Just as discussed above, create your social media pages and engage actively with your audience. Don’t forget to link those pages to your blog.
How to make money with your Product Review Blog
Writing product reviews are one of the easiest ways to earn income from blogging. There is a high possibility that the particular product you’re reviewing is part of an affiliate program already.
Irrespective of the product you’re reviewing, it could be a digital product, a service, a physical product or even a place, you can still earn money from it through affiliate links embedded within your blog posts.
Placing ads on your banner or side bar is another cool way to monetize your blog, you get a certain commission if a certain number of people click on the ads or you could be paid for each click on the ad. Google adsense is one of the top ad networks to use. Though the income earned may be insignificant at first, but over time with increased traffic on your blog, it would lead to something substantial.
The best part of product review is the perks that come with it, not only do you get a lot of free stuffs, you can also get invited to exclusive events.
Top #3 Product Review Bloggers
#1 Angie’s List
Angie’s List gathers product reviews on various more than 750 household related products and services. With lots of its members submitting more than 60,000 product reviews monthly about the organizations they employ. All reviews on the websites are monitored so they’re up to standard. Majority of company promoters are encouraged to open an account with Angie’s list.
They can contacted via their email
Cnet is the blog to go when it comes to product review on electronics. The articles are presented in a slick manner with highly informative reviews. They monitor the latest technological advances and how it can enrich their readers lives.
With editors worldwide, they compile various reviews all over the internet and merge them into compact reviews to help buyers with the exact information they need. They place more emphasis on professional reviews than user-reviews, although they take both reviews seriously.