How to start a successful photography blog
Want to share your passion and showcase the world your photography skills? Learn everything you’ll need to start a photography blog.
How to Start a Photography Blog
1) Finding your Niche
Small sections of a market are called niches, and they appeal to and target specific groups of people. In this case, for example, if you’re starting a blog about photography in general, it means that you’re targeting a broader audience. In other words, photography is the broader market.
If you are running a photography blog about wildlife, street pictures, architecture, food, fashion, journalistic pictures, portraits, weddings, etc. means that you are targeting a specific audience. The narrower and more specific your niche is, the better. The more specific you are, the more visitors you’ll attract. Your visitors should be able to tell what you’re blogging about within a few seconds.
Thus, you should definitely zoom in on your target audience. If you’re blogging just about everything, your readers wouldn’t truly understand the concept and purpose of your blog. The more targeted your blog is, the more customers it will attract.
This is because low competition niches are usually more attainable, favorable, and profitable. Hence, you need to determine the specific niche you’d be blogging about if you want your blog to succeed. Stick to weddings, food, travel, or other niches, instead of blogging about everything.
2) Think of a unique blog name and create your website
Now comes the fun part, creating your blog name. We suggest a name that’s short, sweet and is relevant to your audience. Some names for a photography blog could be: travelwith(your name), travelingonbudget or if you’re still stuck try using our blog name generator for some inspiration.
Once you have a blog name in mind, it’s time to get your website set up. Don’t worry, this is much easier than it sounds and can be easily done in less than an hour! Checkout our full guide on the best and easiest way to setup a WordPress blog here.
3) Get the essentials
Once you’re done with your domain name, and you’ve set up your WordPress blog, it’s time for you to consider and think about what else you need to make your photography blog a success.
Obviously, you should first think about equipment. And, any photographer’s best friend is the camera. So, if you want to take high-quality photos, you’ll definitely need a high-end camera. And, you should think about whether you need a DSLR or a point-and-shoot camera, depending on your niche.
The latter is most commonly used for adventure photography. It’s great for capturing high-quality photos quickly due to the advanced auto settings and for sharp landscape photos thanks to the smaller aperture. The first, provide higher photo quality and are considered as more professional. DSLR cameras have lots of manual setting and interchangeable lenses which allow you to have more freedom.
You should also think about Social Media. Having a Twitter account or Facebook page is quite different from running a blog, and they all have different roles in the social media system. But, they can support each other! So, make sure that when you publish a new blog post to Tweet about it and share it on your Facebook page. You can even set up Facebook to automatically import your blog posts.
Let’s move on to the organization, now that we’ve covered the essential equipment needed. Running a successful photography blog doesn’t only mean that you just create your content and publish it. Instead, other than amazing photos, you also need good organization. Planning which topic to publish first, how much time it would take, what else is on the list for publishing or creating – are all essential segments to consider. WordPress plugins like Editorial Calendar can help you keep track of your posts.
Other plugins that photography bloggers need include:
- SEO Friendly Images – automatically adds ALT and title attributes to your photographs which saves you time.
- EWWW Image Optimizer – for optimizing your photos and making sure that your blog doesn’t take too long to load.
- Akismet – to protect you from the annoying spam comments.
- Yoast SEO – an all in one SEO solution to optimize your site and help you improve google ranking.
What content do photography bloggers create?
There are so many things a photography blogger can blog about, not only posting photos. Once you get started, you’ll get inspired and come up with various new different topics. The following are only a few ideas of the type of content photography bloggers usually create:
- Recent sessions or weddings
- Sales or special sessions
- Most interesting work
- Behind the scenes
Basically, you can create content just about everything. Try to recognize the gaps in the market, solve a problem that not many have discussed, or tackle a subject from another point of view. Only sky is the limit!
Create engaging and relevant content
Creating unique and relevant content is crucial. You don’t want to post wildlife photos if you’re blogging about weddings. This will only confuse your readers. So, make sure that your content is relevant to the niche you’ve chosen.
What’s more, your blog shouldn’t only contain photos, but also some text. Adding personal photos and posts can help you create engaging content and make your readers feel more connected to you. Or, tell your readers why and how you started loving photography. You may also answer some FAQ and help your readers get the information they need. The text space on your photography blog can also be used for expressing an opinion on a topic or telling a story which is very useful for journalistic photos.
As most successful photography bloggers do, you may also add more meat to the bones of your blog. Here are some ideas: share lighting tips and tips for nighttime photography, discuss the best equipment/ camera, create photo essays to show your expertise, etc.
And, don’t forget to stick to the point of your article and use relevant photos only. Plus, use Google’s keyword planner to find relevant topics and SEO plugins for optimizing your post and pay attention to structure, grammar, and spelling.
How to grow your traffic
Growing your traffic requires certain marketing strategies. The best and most basic way to do this is optimizing your photography blog posts for search engines, i.e. Search Engine Optimization (SEO). In simple words, you should use relevant keywords so that you rank better in your niche and ensure that your blog comes up when people search for that specific keyword.
Another strategy is syndicating your original blog posts on Social Media. Share your blog posts on your Facebook or Instagram profiles. You can use the Social Warfare WP plugin for making it easier. By doing so, you’ll attract a larger audience with the same exact content.
Contributing guest posts to top photography blogs will be extremely effective in growing traffic and attracting new visitors. Find a blog with an engaged audience and connect to the blogger. Then, send your email pitch explaining how both of you can benefit from guest posts. By publishing your content, with a link to your blog, on other websites, you can target a new audience and grow your traffic.
How to make money with your Photography Blog
There are several options for monetizing your photography blog. They range from running display ads to selling your amazing photos. Plus, you can always make a partnership with a photography site so that it’s easier to connect with potential buyers. You can check out the SmugMug photography site.
Depending on your artistic goals and expertise, you may either offer your photos on stock sales like iStockPhoto or Getty Images, or sell your work of art to individual customers. Similarly, you can use Amazon affiliates to link to your photos.
Selling your photos through webinar is also a great idea. Just invite your readers to join and try making money by selling. Teaming up with other photographers to pitch their products and splitting the money is also effective.
Top #3 Photography Bloggers
#1 Drizzle and Tip
Created by Sam Linsell, this photography blog focuses on a specific niche – food photography. Drizzle and Dip include tons of mouth-watering recipes, as well as travel articles, complemented by wonderful photos. It will make your stomach growl, for sure.
#2 Geotraveler’s Niche
As the name itself suggests, this blog is about travel photography created by Lola Akinmade. It features many helpful tips coupled with stunning pictures from all over the world, of which the latest are from her trips to Latvia and Nepal.
#3 Photography Life
This blog is quite different from the previous ones since it focuses more on general tips including lighting, composition, and other elements. Apart from such useful articles, Photography Life also features general news content and opinion on photographing certain locations.