How to Start a Nutrition Blog
1) Finding your Niche
It is great that you’re passionate about nutrition and holistic health, but unfortunately, that just isn’t enough. Nutrition is a broad market and people don’t usually google things like ‘nutrition’ or ‘healthy food’ or ‘healthy eating.’ It simply means that you’re blogging for everyone, which is actually like blogging for no one.
Niches, small segments of a broad market, always do better than general topics. So, in other words, food and nutrition is a vast market, whether niches may include vegan, vegetarian, gluten, carb-free, sugar-free, frugal cooking, side-dishes, desserts, recipes, diets, etc.
Running a blog with a specific niche will lead you directly to your perfect readers and help you improve traffic because people are likely to come back to your site. Otherwise, if you blog about everything that comes up to your mind, people tend to leave your blog since they aren’t quite sure what to read or search for.
Just find your niche and try to develop relevant content so that you can appeal to and target a specific audience. Remember, it is always more favorable and profitable to target low competitions niches.. Having a particular niche will gradually lead to running a successful nutrition blog. So, think small and go big!
2) Think of a unique blog name and create your website
Now comes the fun part, creating your blog name. We suggest a name that’s short, sweet and is relevant to your audience. Some names for a nutrition blog could be: cookingwith[your-name], nutribuddy or if you’re still stuck try using our blog name generator for some inspiration.
Once you have a blog name in mind, it’s time to get your website set up. Don’t worry, this is much easier than it sounds and can be easily done in less than an hour! Checkout our full guide on the best and easiest way to setup a WordPress blog here.
3) Get the essentials
The fun part is done – you’ve chosen your blog name, you’ve set up your WordPress blog, and you’ve got your host website. Now what? It’s time to dig deeper and find out what else is essential to start a successful nutrition blog.
As in other blog types, photography is key to solving the puzzle called ‘successful nutrition blog.’ And taking amazing photos requires some equipment. First, you need a high-quality DSLR camera, lens, and maybe tripods or artificial lighting tools like reflectors and diffusers. I know they can be quite expensive, but the investment is worth, for sure.
Don’t be afraid to use different food props that best fit your style. Just be creative and play with various utensils, backdrops, cutting boards, bowls, or plates to dish up your food. And don’t forget to style your food because it’s true that people eat with their eyes. This will help you stand out from other nutrition bloggers.
Another crucial thing is using social media to let people know about your latest posts. However, it doesn’t mean that you should get on all social media, but choose at least one from the most popular Facebook, Instagram, Pinterest, or Twitter, and share your content there.
Certain Google tools can come in handy, too – Google Analytics will help you track traffic; Google Search Console will ensure your website is running, and Feedburner allows your readers to subscribe by RSS or email.
There are also some useful WordPress plugins. You can use WP Ultimate Recipe or TastyRecipes for easy entering and optimizing your recipes. Display related posts at the end of a post by using WordPress Related Posts. And, use Yoast SEO, probably the most essential and basic WordPress plugin, for optimizing your content and ensuring good Google ranking.
What content do nutrition bloggers create?
Nutrition bloggers can write about a wide variety of topics, depending on the specific niche they’ve chosen. For example, they can write about the following:
- Diets to follow to lose weight fast
- Solving health issues through proper nutrition
- Useful culinary tricks
- Healthy VS unhealthy food
- All kinds of recipes
- Answers to FAQs
- Healthy eating habits
- The best time to eat a particular food
- Healthy breakfast, lunch, dinner ideas
In brief, anything related to nutrition and diet as long it is relevant to their niche.
Create engaging and relevant content
First and foremost, focus on your niche and write to-the-point posts complemented with some amazing photos. Try to make listicles posts because people usually want to go through the headings quickly before reading the sections. And, make sure to use Yoast SEO and optimize your content.
Create articles that may help people improve their nutrition habits and provide answers to their questions. Just make sure that the content is relevant to your visitors. And write in conversational tone because you need to make the content more fun and relatable. Also, be aware of the post length – don’t make it too long or short – find the perfect middle instead.
Giving readers information, advice, and answers about nutrition should be taken quite seriously. Therefore, make sure you do thorough research and analysis before you click on the ‘Publish’ button. All the information must be correct and from a reputable source.
How to grow your traffic
Growing traffic to your blog requires applying specific marketing strategies. If you want people to visit and read your blog, you should promote it. The primary step is ranking well on Google with SEO. This is key – so don’t underestimate content optimization.
Another essential thing to do is to use your social media profiles to share your content. Just make sure that each of your posts links back to your blog. Thus, readers can easily access your blog and read other content. For scheduling posts on more than one profile at a time use Hootsuite.
Building a mailing list and newsletter subscribers are also useful for growing traffic to your blog. Use MailChimp as your newsletter host which allows you to send up to 12,000 emails a month, and 2,000 subscribers without any costs. And you can attract subscribers by offering a product for free. For example, give them a diet plan ebook.
How to make money with your Nutrition Blog
Making money is directly connected to your blog traffic. The more traffic you have, the more money you can make. For instance, you’ve promoted your blog by sending emails and reminded people to visit your site which increases the chance of them clicking on your monetizing options.
But, which monetizing options can you add to your blog? First of all, you can sign up for affiliate accounts with Amazon Associates, Genesis, Bluehost, Affiliate Acceleration, nutrition-related sites like Thrive, Vital proteins, Prep dish meal plans, and anything else you can think of. And, whenever your readers buy something from these sites through your affiliate links, you get a decent commission.
You can also write sponsored content and partner with brands to promote their ideas or products and thus add value to the brands. Similar to affiliate marketing, but this time you should write instead of including links. Some ideas include product reviews, including their product into your recipe, pointing out that their product is better than the competitor’s, or how much you love and use their product.
Selling digital products is probably the most profitable monetizing option for nutrition bloggers. Digital products may include all sorts of things, e-books, meal plans, recipe books, how to step-by-step guides, monthly subscription service, an online course – anything that comes up to your mind. You can have your own online store and attract new visitors, especially if your SEO is good.
Top #3 Nutrition Bloggers
#1 Kara Lydon – The Foodie Dietitian
The creator of this blog, Kara Lydon, is actually a registered dietitian nutritionist and intuitive eating counselor. Her blog is a place where food is highly celebrated through nourishing, mouth-watering recipes and intuitive eating tips. The Foodie Dietitian is meant for those who want to learn to love food again.
#2 Nourish Holistic Nutrition
Anne Baker is a certified holistic naturalist and the creator of this amazing blog. She writes about how people with chronic health issues can get their good health back. The blog features nutrition plans based on safe foods, targeted nutrients, and possible changes in a person’s lifestyle.
#3 Diet Spotlight
Since it was founded in 2008, Diet Spotlight gives advice and tools to help people reach their health, wellness, and weight loss objectives. Today, tens of millions people pursuit their health-related goals by this well-trusted blog.