The pandemic has brought the subject of nutrition to the fore. Unhealthy diets have been attributed to increasing the number of people with pre-existing conditions, making them prone to catching the virus. Covid has made both governments and the public realize that strengthening our immune systems through good nutrition should be an essential part of our daily lives.
So, although nutrition blogs were prevalent before the pandemic, a new space in the market has been created because of it. As a result, there has never been a better time to start your nutrition blog. If you follow the steps outlined below, you will have a good chance to build a successful blog and a rewarding career.
Your first step on the road to starting your blog is to write a mission statement that lays down all your goals, your marketing plans, and ways to monetize your blog in the future. Your mission statement is similar to a business plan, without, in your case, detailed financial projections. But you can get ideas for your mission statement by following the guidelines of a business plan. Pick out all the relevant sections for your mission statement from this blog article.
Check out the competition
Your mission statement will define what you want to do with your blog and how you want to grow it. The next step is to check out nutrient bloggers in your desired space. Look at the content they provide, what marketing channels they use to do it, and how they present their blog. Pick out the best of the bunch and incorporate them into your blog. You now have the optimum template for your blogs. Work from these templates at the start-up stage.
Create a name
Your blog name should be a combination of personal choice and economic necessity. You could name your blog “Johhnys favorite food,” but if you do, your website will be lost in cyberspace with no audience. If the other hand, your name includes the word “nutritious” or “healthy,” Google will identify with it and direct people to you. So choosing a name that will optimize your SEO is a critical part of your start-up. Our Nutrition & Supplements Business Name Generator can provide you with a choice of names that will pair with your business in the most effective way.
Define your market
It would help if you had a definite picture of the market you want to reach when starting. This will benefit you because you will be able to plan your blogs with a specific demographic in mind. This does not mean that you will automatically grab the attention of this niche, but it will give your blog focus and provide consistent content that your audience will relate to.
Prepare your blogs
Make a plan for your posts and prepare them before you launch. This will give you a definite timeline. You can set specific dates for all your posts to keep a consistent amount of time between them. Preparing your blogs in advance will also relieve the stress of meeting deadlines. If the dynamic of the blog changes during the start-up period, you can file them and post at a more suitable time.
Prepare your cooking platform
A YouTube channel is essential to the success of a food blog. People eat with their eyes, and writing down recipes with accompanying photos is not as effective as an informative, high content Vlog.
Your kitchen will be your office and, as such, should look as professional and creative as possible. Before you start making any Vlogs plan the way it should look. Remember that you will have to place your camera to capture you and your working space. Doing a few test runs is essential to get everything right.
Keep it seasonal
All your posts should be relevant to the season. Making a dish with out-of-season ingredients will not be of interest to your customers at that particular point in time. You will not optimize your viewing potential, and it might affect the credibility of your blog.
Find a sponsor
Contact the local supermarket manager and ask him to sponsor the ingredients for your recipes. In return, you can mention that they have supplied all the items used in making that day’s dish. This does not have to be a monetary arrangement to start off with. You gain by getting free ingredients, and the supermarket gets free advertising and positive PR.
Marketing your blog at the start does not have to cost a lot of money. The most important thing is to activate all your marketing platforms. The most important media for your business will be your website, Facebook, Instagram, and, most importantly, YouTube. Ensure they all have the same name to link back to your website.
Your website should be colorful and easy to navigate. There is a difference between lifestyle websites and insurance websites. Making your website fun and user-friendly will help to engage new viewers and persuade them to investigate your blog further.
Your landing page allows you to introduce yourself and outline the goals of your website. All the photos must be high quality, so your audience can appreciate your dishes.
YouTube, Instagram, Facebook
These are the social media platforms that you should concentrate on. Each one offers a particular marketing tool for your blog. You can use Facebook to direct people to your website by paying for Facebook engagement ads. You will boost your blog to reach potential followers. This does not have to cost a lot, and if you have specified the right target market for Facebook, your conversion rate should be around ten percent. You can direct these new followers to your website with a link at the bottom of your blogs. Instagram can highlight your dishes and lead your audience to your website in the same way as Facebook.
Your YouTube channel will determine how successful your blog will be. The easiest way to learn how to make a dish is to see it being made in front of you. It is, therefore, vital that you put a lot of thought into its structure and content. Preplan all your Vlogs before you launch to ensure a good setup for your channel.
Have a display counter at the supermarket
Set up a counter at your local supermarket and advertise your blog. Of course, you will have to mention that the supermarket sponsors your blog. This is a great way to engage potential followers. They will be happy to support a local entrepreneur and know that all the ingredients used in your blog are available at that supermarket.
Ask for email addresses
You might or might not decide to ask visitors to your site when reentering it. You can build a mailing list with them. However, there might be a downside to doing this. So people do not want to share any of their personal information regardless of how innocent it may seem. If you ask for their input before entering the site, you risk alienating them. So, this is a decision you will have to make. It might be better to introduce this feature when your website is established. When there is something on the website that they are interested in. you will have a better chance of viewers parting with their emails.
The key to monetizing your website is to have a level of traffic that interests advertisers. Your social media platforms will increase your traffic, but it will not happen overnight. You will have to write unique content on your website, so Google directs people to it. Your Facebook and Instagram pages will lead more followers to your site, and your Youtube channel will direct its viewers to the site to get your recipes.
When your traffic has reached a certain level, you will be able to monetize your blog.
Make it legal
When it is time to monetize your blog, you should have all your paperwork in order. If you haven’t registered your company, you should do it at this stage. A sole proprietorship will suffice at this stage. You may consider forming an LLC (Limited Liability Company) further on down the line if your business grows at a steady rate. An LLC will protect you from any trade creditors you might have if your company goes bankrupt.
Another essential part of your blog is to have legal waivers. Because you are dealing with food, you cannot risk someone getting sick from one of your recipes and seeing you. Therefore you should talk to a lawyer and employ him to write out your product waivers which should be clearly visible on your website and every YouTube Vlog. This should be done as protection for you and your blog. The last thing you want is to be sued. It could undoubtedly be the end of your blog and any trust you might have built up.
Increase your sponsorship
Start with what you know best and approach your supermarket manager again. Show him your traffic figures and discussions involving more of the chain’s supermarkets in your blog. This could lead to a mutually beneficial arrangement. If they become your primary advertiser, they will be mentioned in all your Vlogs with their logo at the bottom of the screen. The supermarket can label the products you use on your channel with your logo, which will increase your brand awareness.
The contract you sign with the supermarket might be lucrative enough to allow you to work full-time on your blog.
A product manufacturer might approach you to endorse their products on your channel. This can be a great way to make money and will not take up a lot of time on your Vlog. Make sure that the product is good and will benefit your followers. A good litmus test for this is to ask yourself if you would use the product. If the answer is yes, go ahead with the endorsement.
You can engage in affiliate marketing when your blog gains traction. This is a great way to start monetizing, as affiliate marketing companies don’t always require high traffic levels at the start Companies like Amazon Affiliate might be the first step in monetizing your blog. You will get paid when your followers click on the link for a particular company. Payment per click is usually around fifteen to thirty cents.
You could market your recipe book when your business starts getting a good following. You can do this in two ways. Offer it as a digital ebook or get it printed by a publisher. People can download it from your website if you want to sell it digitally. There are a lot of advantages to doing it this way.
-You do not have to hold stock as it is in digital form
-The price will be less than if it was in a printed book
-Your audience loyalty will increase
The advantages of selling a published book are that it will
-Look more professional
-Increase brand awareness
-Attract future advertisers
Top #3 Nutrition Bloggers
#1 Kara Lydon – The Foodie Dietitian
The creator of this blog, Kara Lydon, is actually a registered dietitian nutritionist and intuitive eating counselor. Her blog is a place where food is highly celebrated through nourishing, mouth-watering recipes and intuitive eating tips. The Foodie Dietitian is meant for those who want to learn to love food again.
#2 Nourish Holistic Nutrition
Anne Baker is a certified holistic naturalist and the creator of this amazing blog. She writes about how people with chronic health issues can get their good health back. The blog features nutrition plans based on safe foods, targeted nutrients, and possible changes in a person’s lifestyle.
#3 Diet Spotlight
Since it was founded in 2008, Diet Spotlight gives advice and tools to help people reach their health, wellness, and weight loss objectives. Today, tens of millions people pursuit their health-related goals by this well-trusted blog.
Starting a nutrition blog can be lucrative if you do it right. The market is highly competitive, and you will have to identify a gap in it that suits you. Get your idea formalized by writing a mission statement for your company. Even if you are the only one who reads it, it will guide you through the business’s start-up phase and remind you why you are doing it in the first place.
Get your marketing mix right with an attractive and fun website, a Facebook and Instagram page, and your jewel in the crown, a YouTube channel. Your mission is to build traffic to your website so you will be able to monetize your .buisness.When you reach the required traffic levels, you will attract advertisers and be in a position to expand on your relationship with your supermarket.
With a combination of hard work, marketing savvy, and unique and entertaining content, you will give yourself a chance to succeed and turn your hobby into a successful business.
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