How To Start A Moms Blog

If there’s one concept that is very nearly universal, it’s parenthood. Here’s everything you’ll want to know when starting and growing your blog.

If you are a mom and you are new to the blogging world, you’ve come to the right place. Moms’ blogs are immensely popular, as they not only help parents get their questions answered but also create a sense of community. 

We’ll take you through the whole process – from finding your niche, picking a name and attracting readers, to monetizing your blog and increasing your traffic. Read on for all the essentials you need to build your blogging empire here.

1. Find Your Niche And Blogging Voice

You can’t start blogging if you have not yet settled on a niche for your blog. Think carefully: did you decide to start blogging because you are passionate about writing, and you enjoy writing? If yes, it will be very easy for you to find your niche and blogging voice. 

But, if you decide to blog for the sake of boredom, you might fail to pick something you are passionate about, and you might end up sharing random topics.

Believe it or not, picking something you are passionate about is the most important part! You might connect with other parents as a mom blogger – your story should resonate with them and attract them to read your blogs. 

If your readers cannot understand how your blog post matters to them in a short period of time, they will leave your blog midway.

Sure, you can blog on topics outside your niche, but it is recommended to blog on a specified niche. It will become much easier for you to build your audience and revenue if you blog about what you are passionate about. 

Questions that you may ponder on while choosing your niche: What do your friends and family members always come to you for? Parenthood advice? Fashion? Politics? Movies? What are you known for among your peers and family?

An important part of blogging is crafting your communication on a subject you love, and you can expand the subject later. Your readers want to hear your personal voice while reading your blogs. And your writing style needs to be striking, charismatic, and unique to your audience.

2. Pick Your Blog Name And Create Your Website

Although Shakespeare said, “What’s in a name,” your blog’s name is crucial. Your blog’s name should be creative, unique, intriguing, and a name that will summarize what your blog is all about and who it is of interest to. 

Some names for a moms’ blog could be: Moms Inc, Tiger Moms, or something similar. You can try our blog name generator for some inspiration. The generator will create hundreds of name ideas you can use. 

You should not forget to keep your site’s domain name in mind when you are choosing your blog’s name, and your domain name should be similar to avoid confusing your readers. Choose a name that sounds catchy and nice when “.com” is added to it.

We suggest going with BlueHost to host your website as they have an easy one-click WordPress installation tool. You can get 60% Off hosting and a free domain name there. You can also check other web hosting companies we recommend. 

3. Choose A Blogging Platform

The next crucial step in becoming a Mom blogger is to choose a blogging platform. You will find many options, but the most recommended platforms are WordPress and Blogger. 

Rest assured, Mom bloggers! This section will explain the basics of the two blogging platforms.

Before you are smitten with WordPress, you should know that you are not allowed to use blogs to earn revenue with advertisements. On the other side, blogs are free but self-hosted; that is, you have to supply your own web hosting through a hosting company. For instance, you may choose to write your blog using the platform, then have it hosted through BlueHost.

WordPress is also known for its huge developer company that offers many free plugins that will add features to your blogs within seconds and a few mouse clicks. 

Plugins are very helpful: they help you manage your images, track your blog readers, and add many features to make your blogs user-friendly. You may choose your preferred and professionally designed template from the myriad templates that WordPress offers.

Blogger is another platform that may be appropriate for you. If you want to use your own domain name and establish your own brand, it is recommended to use Blogger. 

If you decide to move your blogs off of Blogger in the future, you won’t need to worry about losing your readers and search engines. The platform is free and is hosted on Google’s servers – hence you do not need to pay for hosting. Google’s servers will handle all the traffic you attract.

4. Authenticity And Integrity

Whether you are blogging for personal or professional reasons, you should know that authenticity and integrity are the most integral parts of blogging. Successful bloggers are those who have been honest to themselves and to their readers. 

Readers will not show their interest in your blogs if you are not authentic – you should be transparent in your words and actions.

You should write and represent who you really are, as your readers will want to know the real you. You should be able to earn the trust of your readers, and the easiest way to do so is, to be honest.

While starting a blog, you need to realize that your readers are your first priority, and you need to make sure that their best interests are being served. Your readers are looking for inspiring moms! Share some of your own challenges if you feel comfortable – these will make your writings more real and authentic.

5. Entice Your Readers With Engaging Content

If you are new to blogging, you may find it tricky to figure out the readers’ favorite content. It might take time to find your blogging voice, but you have a myriad of subjects to explore and create engaging content that other parents will love to read.

There are so many things that a mom can cover through a blog, from tips on childcare at all stages to saving money on things babies need like diapers, food, or wipes, to learning ways that you can make the special events in their life even more fantastic. On top of that, mothers can learn how to keep themselves sane in the process.

However, a mom’s blog does not necessarily need to be about motherhood or parenthood – you may use your identity as a mother to add a personal touch to your blogs. 

One of the most heart-warming ways that bloggers have used to create engaging and different content is by turning their personal experiences into the ability to help others through tough times.

You may also choose to focus on a specific industry that has zero connection to motherhood or parenthood. For instance, the “entertainment industry” is one of the most widely loved industries. 

If you want to be more specific, you may blog about “TV shows,” “movies,” “stars,” “influencers,” and “music.” There’s also the fashion industry, sports industry, education industry, etc.

A crucial piece of advice to mom bloggers would be to set up analytics software on your blog. Your blog analytics will give you important details like how many people visited your blogs and which posts are the most popular – you may use this information to your benefit and to generate profits.

6. How Blogs Make Money

Before you start your blog, you need to know that you might not be paid at the beginning of your blogging journey. It is not always easy to generate profits from a blog, but the first step is to build a strong community of a loyal audience. Building and expanding your blog’s audience is utterly important to make money from your blog.

Then, you should be able to choose a profitable topic, a topic that is of the audience’s interest. You should come up with unique content that should appeal to a wider audience, but do not forget to add a personal touch to it. Once you come up with a profitable topic, your blog will generate revenues.

Another way to make money from your blog is to create a high-traffic website (see section 7 to know how to grow your traffic) that should be monetized by advertising and affiliate marketing. 

If you have DIY products to sell or a company’s products via affiliate marketing, use your blog to increase sales. By doing so, you are also communicating directly with your customers.

Nobody will read your blog if you do not promote it, and eventually, you will not generate profits from it. Once you have published your blog, use your social networks (Facebook, Instagram, WhatsApp, Twitter, and so on) to promote it.

This method is called “word-of-mouth” and it is the best method to start building traffic on your blog. You tell your acquaintances through social networks, and your friends and family members about your blog, who will then tell their friends and family, and this is how you will expand your audience. 

You should not forget to include a “Share” icon to make it easy for your audience to share your blog post.

7. How To Grow Your Traffic

Traffic is extremely important for those who want to make some money with their blog, or at least allow it to flourish. After all, not many people want to continue putting out blog posts if no one is reading them!

Luckily, there are many things you can do to ensure that you get eyes on your blog. One of the top tools at your disposal is SEO. SEO refers to the process of taking keywords that people are often searching for and inserting them into your blog. That way, when people type something like “mom blog” into their Google search, your blog will come up more quickly.

This is a key tool for just about any website because otherwise, that site or blog might be several pages into the search. Most people don’t bother to look past more than a couple of pages when it’s something they really want information about. 

So the higher your blog is on that list, the more likely it is that people will find it easily. On top of that, using SEO with the help of tools like Google Keyword Planner doesn’t have to be difficult!

There are a lot of things that moms love, and probably many products that you would be willing to recommend to parent readers even if you weren’t going to be paid for it! 

This is a great way to get started with connecting to the makers of those products so that you can include affiliate links in your posts recommending those products.

After all, if you’re going to share it anyway then you might as well get paid for any purchases made through the link!

If you want to take it a step further, you can allow businesses to place ads on your blog as well, or even sponsor a post to talk about their products or services.

Furthermore, creating reviews can be a helpful way to create engaging content and let people know what a product is all about while using that affiliate link for those who choose to purchase the item.

Top #3 Moms’ Bloggers

#1 Mom Blog Society

For all things related to childcare, housekeeping, and even travel, the Mom Blog Society is a fantastic option to check out. The design of the blog is clear, making it easy to navigate to the topics that interest readers most. It also covers a wide range of topics, so there’s a little something for everyone!

On the homepage, you can also easily scroll through the latest popular posts for each of the topics. This is definitely one to consider when you’re thinking about the design of your own blog.

#2 Mamavation

For moms who want to be involved in the world around them as well as the lives of their children, this is a blog to take a look at! Not only does it cover some of the more standard topics of motherhood, but it also takes into account things like the chemicals that go into our food, medicines, and more.

#3 Family Focus

This is a fantastic blog for those who want information on keeping their families safe and in the know. It offers information on parenting children of all ages as well as some added bonuses like home decor, crafts, travel, and more. It can certainly help to learn the best ways to travel with a family!


So, what are you waiting for? If the information and the amazing blogs above have inspired you, then why not get online and start dreaming up some content. The great thing about the internet is that it’s instant, so you can get your website up and running at the touch of a button. Good luck and happy blogging!

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Matija Kolaric

Matija Kolaric

Amazing content is the core of what we do. With more than 5 years of experience in branding, name development, and business, Matija helps create and manage content production.

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