How to start a successful life coach blog
Thinking about helping other people by using your coaching skills and knowledge? Here’s everything you need to know about starting a Life Coach Blog.
How to Start a Life Coach Blog
1) Finding your Niche
Regardless of the type of blog you want to start, the key to running a successful blog is knowing what you are blogging about and who are you blogging for. Why? People want to know where they can find the specific information they want without spending much time searching for it.
For example, if you type ‘life coach’ on Google, whopping 998,000,000 results will pop up. Compare this number to 16,900,000 which is the number of results when you google ADHD coaching. And remember, people aren’t likely to google broad topics, but the specific one they need information about.
Hence, you can say that ‘life coach’ is the broader market, whereas ‘ADHD coaching’ is a specific niche. In order to nail your niche, you should think about both your real-world expertise and experience. By being as specific as possible, you’ll target a specific audience and have less competition, too. This is far more profitable and beneficial rather than targeting all the people in the world.
But, how can you uncover your life coach niche? First, ask yourself whether you want to coach people about their business and career, relationships and dating, or about health and fitness. Then, you can even choose a more specific niche like personal life, relationship, career, executive, wellness, stress and anxiety, money and wealth, leadership, performance, sports coach, etc. Once you make a choice, is easier to dig deeper into the niche.
2) Think of a unique blog name and create your website
Now comes the fun part, creating your blog name. We suggest a name that’s short, sweet and is relevant to your audience. Some names for a life coach blog could be: yourfirstandlastname, lifecoachcompanion or if you’re still stuck try using our blog name generator for some inspiration.
Once you have a blog name in mind, it’s time to get your website set up. Don’t worry, this is much easier than it sounds and can be easily done in less than an hour! Checkout our full guide on the best and easiest way to setup a WordPress blog here.
3) Get the essentials
First, let’s see what equipment you need. Indeed, the type of equipment required is directly connected to the kind of content you want to create. For example, if you are focusing on text, only you wouldn’t need any special equipment.
However, if you like to add videos to your text-based content or offer online consultation, it means that a mic, a camera, and software for screen recording are necessary.
Now it’s time to see which WordPress plugin might help you with your online consultations. Namely, you can get the majority of your appointments thanks to the Vcita plugin, which pops up a ‘how can I help you’ message whenever a reader lands on your blog. This encourages people to leave their contact info and book an online consultation appointment.
Other helpful WordPress plugins include: MemberPress to create paid or free classes or sell digital downloads; WP Reviews to showcase other readers’ reviews, Bbpress for adding a forum or a discussion board, and the basic, Yoast SEO to optimize your content.
You will also need some Google tools that you can really find helpful. For instance, Google Analytics for monitoring your traffic and Google Search Console to improve your site’s performance. Feedburner will provide you with custom RSS feeds and management tools.
Last but not least, don’t forget social media. Create accounts on different networking sites like Facebook, Twitter, Google Plus and Instagram, and share your posts there with a link back to your blog.
What content do Life Coach bloggers create?
Luckily, there are plenty of topics you can cover in your life coach blog. So, finding ideas shouldn’t be difficult. Here are some of the best options to write about.
Stories – Write about how you, or any other person, have faced similar issues to those of your readers and how you have solved them.
How to guides – People love such posts with instructions. For example, you can write about ‘How to create a balanced life,’ ‘How to create a life plan,’ etc. The options are limitless.
Listicles – List posts are also one of the most favorite and most likely to go viral. Just put a number and add for example ‘secrets to overcome obstacles’, ‘ways to be happier’… or anything that is relevant to your niche.
Videos – Build a stronger bond with your readers by talking directly to them. Just think of an idea, script it into main points, and deliver it through a camera.
Interviews – Find a person who has launched a book or similar product relevant to your niche, or maybe another successful life coach who doesn’t share your target audience, and interview them.
Reviews – Before reading a book people usually google for reviews online. So, why not write a review about that last inspiring book you’ve read?
Create engaging and relevant content
No one would like to read your blog unless you create engaging and relevant content. The basic is to make sure your blog posts stick to the point and are relevant to your specialized niche.
First, think of your post’s title and subheadings and ensure that they are catchy, entertaining, and memorable. Then, outline what your article is about in the introduction. Break your content into subheads and paragraphs. Finally, write an engaging conclusion or a call to action. Besides good organization, adding relevant and attention-grabbing images can also help you engage the reader and possibly attract even more, especially on social media.
Another thing you should consider when creating content is the actual content and its relation to the reader. In other words, you’d like your readers to learn something from your blog posts. Think about answering frequently asked question. And, if you lack inspiration you can get fresh ideas from online forums, social media groups, post comments, or other life coach blogs.
How to grow your traffic
The truth is if you want to be a successful life coach blogger you need to write content regularly. You can’t rank your site well on Google without publishing a steady stream of amazing and high-quality content that’s optimized.
That being said, one of the easiest ways to promote your blog posts is to use the social media marketing strategy. It just requires you to share your blog posts on your social media accounts regularly. Thus, you’ll enable other audience to read your posts and grow your traffic.
Another key strategy is writing guest posts for reputable life coach blogs and promoting your blog to the targeted audience of that specific blog. Just send an email pitch and ask the blogger to include one of your posts with a link back to your blog.
How to make money with your Life Coach Blog
In brief, the more readers you have, the more money you can make with your life coach blog. But, what monetizing options do you have? The most basic is Amazon Affiliate Marketing, i.e., you include a product (for example a book) and whenever one of your readers purchases the product through your link, you get a commission.
Similarly, you can write sponsored content, like a book review or write about how much a book has helped you and other people. By doing so, you are promoting both the author and the book so that you get paid for adding value to them.
And, you can also monetize your blog by selling digital products or offering your consulting service. You don’t have only to promote other’s books, but you can also write your own and sell it. However, if you aren’t confident enough to write an entire book, you can start with small how-to guides or collections of tips. And, you can always offer your services in the form of one-on-one online coaching.
Top #3 Life Coach Bloggers
#1 Tiny Buddha
The Tiny Buddha blog is a place where Lori Deschene, the creator, utilizes other people’s knowledge to cover a great variety of topics including relationships, mindfulness, yoga, minimalism, etc. The entire blog is based on teaching people how to let go of the past and create a better future.
#2 In Pursuit of Happiness
Britt Reints founded this blog and focuses on coaching people how to create a lifestyle of happiness and how simplicity is always better. She teaches her readers to pay attention only to the things that matter the most to them. In Pursuit of Happiness also offers great posts about relationship and lifestyle advice.
#3 Meant to be Happy
According to Ken Wert, the blog’s founder, people should find happiness one day at a time. He encourages his readers to try to create happiness wherever you are and no matter what the circumstances are. His blog focuses on teaching people to see happiness as a result of thoughts and how to create new thinking patterns.