How to start a successful crafts blog
You love crafting and you love teaching people how to craft. Why not start a blog about it? Here’s everything you’ll want to know when starting and growing your blog
How to Start a Crafts Blog
1) Finding your Niche
When you take a broad topic and narrow it down to a specialized area, you’re creating your niche. Crafting is a HUGE topic. It can mean anything. To find your niche, think of your favorite craft projects. Are you most interested in papercrafts, woodcrafts, pottery, textiles, jewelry, mixed media, etc? Focus on what you love and make it versatile within your niche.
One reason to focus on your niche is that you’ll attract like-minded people –– and those people want to learn how to perfect what they do and get new ideas on how to get it.
For this article, let’s use jewelry as an example niche.
When you decide your niche, start doing research. Find the types of crafts you like to do with it already. Then look for new ideas to inspire you. If you’re inspired and excited, your audience will be, too.
2) Think of a unique blog name and create your website
You’re already creative, so coming up with a great name for your blog shouldn’t be too hard! A short name that’s relevant to your audience is best. You may even have a name for your crafting business, if you already sell your items. If so, use that. Some names for a crafting blog could be: ArtsyCraftsy, Gems2Jewels, or if you’re still stuck, try using our blog name generator for some inspiration.
You may already have a website, too. If not, this is the time to make one –– after you choose your perfect name. It’s not as daunting of a task as you may think. Checkout our full guide on the best and easiest way to setup a WordPress blog here.
3) Get the essentials
There’s more to running your own blog than just blogging. You write, post, take photos and videos (which are very handy when instructing people) and editing, setting up social media pages, monitoring them, and using them to drive traffic to your blog. Facebook Pages, Twitter accounts, Instagram, and Pinterest are some of the major sites you want to be using. Your presence there (or lack of one) will be noted by potential followers.
If you’re going to video blog (or vlog), you’ll need to keep some things in mind. You’ll want to have a good camera, lighting, a good microphone, and, of course, all the right crafting supplies.
You’re also going to need to know your hashtags. Research what tags should be added to crafting posts. Look up the types of crafts you’ll be doing on Instagram and see what words people are using as tags.
What content do crafts bloggers create?
Craft bloggers usually show how to make their craft projects. This is exactly what they should be doing! But you can also do a number of other things.
Your content may include:
- tips and advice
- interviews with fellow crafters, etc.
- book reviews
- videos of you at craft fairs and art festivals
- new products/product reviews
Create engaging and relevant content
Unique content is very important. A number of craft ideas are similar, so you need to put your own personal spin on them. For example, maybe your niche is fairy-themed jewelry. While a lot of other people use fairy themes in their work, you fairy jewelry always has a wand as part of the piece somewhere. That’s your signature.
To engage with your audience, your content needs to get their attention. Here are some ideas on how to do that.
- use photos
- add videos
- use your own personal stories
- create a content calendar
- link to other sites with relevant areas
You also need to keep your audience on your blog when they get there. Make it easy to read and appealing so they want to stay.
- your blog should look inviting (you’re blogging about something creative, your blog should reflect that!)
- keep the content fresh and up-to-date
- make it easy to read; use bullet points to spread out lists of information, and use subheads to break up content into sections
How to grow your traffic
Growing your traffic can be a difficult thing – starting it can be even harder! Here are some tips to help you along.
As you do your research about blogging about crafts, reach out to current bloggers. They might have some tips for you as you start out, plus networking is a great thing to do. Not only will you meet blogging colleagues, you’ll probably make some good friends, too.
Promote your blog all the time. If you’re not on social media, start signing up now. You’ll be using those accounts on a daily basis to promote what you’re doing and connect with people.
Get to know the people who make up your audience or will. Talk to them and find out what they’re interested in, what they want to know, and encourage them to keep in touch with you.
After you post to social media, share it with everyone. You want to get your blog information out beyond your first and second circles of friends. Ask your friends to share it with all of their friends and so forth.
When people ask you questions or make comments, respond to them as soon as possible. Keep the communications channels open. If people feel welcome and a part of something, it will give them a feeling of belonging. Everyone wants that.
How to make money with your Crafts Blog
Bloggers can make money, but it takes effort on your part. The easiest way is to become an affiliate. A great place to start is the Amazon Associates program. After signing up for the program, you will be able to add links to your site that go directly to relevant products you choose. When someone on your site clicks through and buys one of these products on Amazon, you’ll receive a percentage of that item’s cost.
Check out these affiliate programs directly related to crafting and what they offer:
MisterArt.com – up to 10% commission per qualified purchase
GreenKidCrafts.com – 15% commission on shop orders, plus other opportunities
DickBlick.com – up to 10% commission per qualified purchase
Other potential revenue streams for your blog are:
Google AdSense advertising
Sponsorships or advertising from businesses in your niche (get tips from Melyssa Griffin).
Sponsored posts (someone pays you for the opportunity to post on your blog).
When your audience grows, so will your influence. You’ll start being seen as a go-to person in your field and a resource for others. This often leads to more advertising on your blog as well as swag (free related products/services to try out and review), event invitations, etc.
Top #3 Crafts Bloggers
Sara Davies started the Crafter’s Companion site in 2005. It “aims to make paper crafting a fun and simple process,” so that anyone can enjoy it. Sara and her site have won numerous awards in the crafting, and the popular Ultimate Pro and the Rock-a-Blocks stamping system were developed through Crafter’s Companion. CC can be found on Facebook (35.7k followers), Twitter (1.5k followers), Pinterest (245k monthy viewers), Instagram (11.1k followers), and YouTube (32k subscribers).
This blog is the “creative lifestyle brand” and Claire Wilson (Cambridge), who has her graduate studies degree in Arts Management and Marketing. She also has to be creative and is “obsessive” about it, which is why she started Claireabellemakes in 2012. In 2017, she was selected as one of the world’s first Etsy Educators. Claireabellemakes can be found on Facebook (1.7k followers), Twitter (4.8k followers), Pinterest (547.2k monthy viewers), Instagram (9k followers), and YouTube (3.4k subscribers).
Jenny Blatt is an artist/illustrator in Charleston, South Carolina. She thinks owning original art is for everyone and not just people who can afford the big-ticket paintings. Her style is ecclectic, and she is all about “DIYs for real peeps.” jennyblatt can be found on Instagram (6.6k followers) and Pinterest (58.7k monthly views.)