How to Start a Cleaning Business

Everything you need to know about starting a cleaning business

Research & Refine Your Business Idea

A cleaning business can quickly be established, especially if it offers high quality, competitive services. Cleaning companies have a wide range of potential clients – from busy household owners to offices and industrial facilities.

Those looking for perfection or for a specialised type of cleaning will also turn to a cleaning company to get the job done.

Setting up your business and discovering the right niche is heavily dependent on assessing the local competition.

Before determining exactly what range of services you’re going to offer, take a look at other companies that are already well established. Attempting to replicate somebody else’s service portfolio isn’t going to deliver a particularly good result, especially if the number of customers is limited.

Take some time to pinpoint a niche that’s relatively unoccupied. Will you invest in powerful cleaning equipment (steamers, vacuums, disinfectants, etc.) that other service providers don’t use? Are you going to begin offering green or organic cleaning services? Or maybe choosing a franchise option that’s not locally represented is the best approach?

There’s no universal answer, which is why you have to examine the market before getting started. Understanding the needs of consumers that are currently not being met can help you accomplish a lot in terms of the long-term stability of your business.

Creating your Business Website

Regardless of the niche that you choose, a company website will be an important marketing and popularity tool.

Many small business owners do not understand and utilise the full potential of their online presence.

The website isn’t just a corporate presentation that’s going to list who you are and the range of services you offer. Through the development of a modern, clean, high quality website, you can accomplish a lot more.

Some of the most important things you can do via the website include the following:

  • Do local marketing, establishing yourself as one of the industry leaders in the neighbourhood or city
  • Enable customers to book a cleaning appointment via the website (better customer service)
  • Allow customers to make a payment for the service online
  • Allow customers to review your work and get back to you with further recommendations
  • Acquire new clients through proper search engine optimisation (SEO)
  • Build your reputation as a leader in the field through the creation of high quality content

Setting up a website isn’t as hard as it may sound, in-fact, many hosting providers have tailored their service around small businesses who may not be tech savvy. We suggest going with BlueHost to host your website as they have a easy one-click WordPress installation tool, you can get 60% Off hosting and a free domain name here.

Additionally, creating a blog on your website is also a great way to attract organic traffic and expand your business. Checkout our full guide on the best and easiest way to setup a WordPress blog here.

Get Ideas for your cleaning business name!

Marketing Your Business

Numerous marketing strategies can be employed to attract new customers.

For a start, you need a solid online presence. Web-based marketing is cost-efficient and highly targeted. This means you can easily attract people who are interested in your services and who are much more likely to convert than a general crowd.

A few of the online marketing approaches that will give cleaning companies good results include the following:

  • Inclusion in local directories like Yelp, Google Maps, Facebook Places and Foursquare
  • Search engine optimisation
  • Social media marketing
  • Pay per click (PPC) advertising whenever you have a specific campaign that you’d like to promote
  • Content creation
  • The development of a mobile app that people can use to examine, book and rate your services

Online advertising is great but there are many other things you can do to reach the local community.

Partner up with other companies to have your flyers or promo materials displayed at their venue. A local dry cleaner, for example, could hand leaflets to their client if you set up a mutually-beneficial relationship.

Discount codes and coupons are also an excellent choice. When provided to return customers, they will result in a sense of loyalty. New clients will also be more likely to test out your services if they have to pay for them less than the typical amount.

Setting Goals and KPI’s

Setting goals for your business is important to make progress and grow. To determine whether you’re accomplishing these goals, however, you will have to examine the right metrics (also known as key performance indicators or KPIs).

KPIs differ from one industry to another and from business to business.

Tracking the right metrics will give you the most information, which is why you should consider the following:

  • Employee productivity: how many square feet does your company clean per hour and how many employees handled the task? By doing the calculation, you can determine the average employee productivity.
  • Customer satisfaction: it can easily be measured through surveys that feature the right questions.
  • Number of complaints: do you receive a big number of customer complaints? Are they addressed adequately or have you lost customers as a result of the problem?
  • Number of workplace accidents: do staff experience accidents while doing a job? Are they equipped with the right safety gear and have they undergone all needed training? A cleaning company that maintains a high number of accidents will have to invest more in ensuring employee safety.
  • Employee retention rate: a high turnover rate and low employee retention are indicative of internal problems within the team. You may want to carry out a survey to determine what your workers are missing and how the situation could be improved.

Don’t forget to try our cleaning business name generator!

Plan your Finances

You need a certain amount of investment to start a cleaning companies. Unlike digital service providers who can get established with minimal supplies, cleaning companies need the tools of the trade to get started.

Your savings and assistance from friends will come in handy when you’re trying to launch a company from scratch.

If you are trying to get started on a limited budget, consider some franchise opportunities. These could be a lot easier to begin with because of the know-how and some of the supplies you’ll be getting. An investment will still be needed but it could be smaller than launching your own business.

Finally, you should consider alternative sources of funding. A loan is a viable option if you meet the bank’s terms and conditions. Finding angel investors or shareholders could also give you financial security if you’re willing to hand over some control.

Adopt an Entrepreneurial Mindset

You need to think like an entrepreneur in order to make your business a success.

It doesn’t really matter if you’re launching the idea on your own, with a few friends or you’re already hiring employees. Businesses are highly scalable and they can quickly grow in the future.

Know the strengths of your cleaning company and put emphasis on those. Be strategic in everything you do and try to see the long-term consequences of your decisions. If you think ahead of time, you will easily overcome the bumps along the road.

The internet features dozens of resources you can use to cultivate the entrepreneurial mindset.

Start Your Own Cleaning Business from the Start Up Series is a great choice. You can also opt for more general and strategic titles like The Next Big Thing.

Other things to consider when starting your {title relevant}

Legal Requirements: 

Check the regulatory and the local requirements for setting up your cleaning business. They’ll vary from one area to another. There could also be national regulations in your country of origin that concern the issuing of permits and licenses for specialized cleaning services provider.

The types of cleaning services you’ll be offering are also going to play a role in the legal requirements. Those offering cleaning to medical facilities, for example, will have to follow a much stricter set of rules to obtain their license than general cleaners.

Hire an experienced attorney to guide you through the legislative jungle. Missing a document or a license could have serious consequences, which is why investing in a bit of legal assistance makes a lot of sense.

Accounting & Bookkeeping: 

You will be interacting with clients regularly and you will have to issue financial documents each time you provide services.

An experienced accountant should be a part of the team. If the business isn’t large enough to hire an in-house accountant, you can outsource the process to a bookkeeping company. A freelance accountant could also prove to be quite beneficial.

Even if you have a professional who will be dealing with the maintenance of your financial records, getting accounting software will still make sense. Solutions like Xero will enable you to do payroll processing, issue invoices, maintain your inventory, receive and manage payments, create custom financial reports and pay your corporate bills on time.

Hiring Employees:

To hire the right staff, you should be looking for people with experience. This is especially true for companies providing specialized cleaning services (using certain types of equipment like carpet cleaners, for example).

The janitorial staff will be handling the orders and you need people you can trust. Find reliable, hardworking and honest individuals. Consider investing even further in their training and qualifications. Offering innovative, hi-tech cleaning services could help you differentiate your business from other companies out there. For the purpose, however, you will have to train your staff.

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