How to Start a Beauty Blog
1) Finding Your Niche
While you can create a blog that covers a larger variety of things, blogs generally tend to be more profitable when they work within a specific niche.
For example, when it comes to starting a beauty blog, it’s worth considering what aspects of beauty are most important to you. Do you want to talk about skin care, makeup, or perhaps focus on certain kinds of products, such as those that are cruelty-free?
All of these are worth taking into account before you get started on writing your blog.
Finding a niche isn’t just about choosing the topic that might be the most profitable. It’s also about the topic you’re most passionate about. No matter how much you end up making, creating regular content for a topic you’re not very interested in can result in burning out.
That said, you do want to choose a topic that has at least some demand. Otherwise, it’s not going to be very profitable!
Start by making a list of topics that are interesting to you. Don’t be afraid to get specific! After you’ve done this, check out the market to see which topics are more profitable than others.
Checking out Google Trends can be a great way to find the keywords that people are searching for the most.
When you do that, people who search for those words will be led to your site more easily!
2) Think of a unique blog name and create your website
Now comes the fun part, creating your blog name. We suggest a name that’s short, sweet and is relevant to your audience. Some names for a beauty blog could be: Beauty Ridge, Vine Beauty or if you’re still stuck try using our blog name generator for some inspiration.
Once you have a blog name in mind, it’s time to get your website set up. Don’t worry, this is much easier than it sounds and can be easily done in less than an hour! Checkout our full guide on the best and easiest way to setup a WordPress blog here.
3) Get the essentials
You can start a blog without a plan, but it’s a lot less likely to make much of a profit.
There are a few things you’ll want to make sure you have before you send your beauty blog out into the world.
The first of these things is a topic, as mentioned earlier. In addition to that, it can be very useful to have a catchy name in mind. Think of something that is easy to remember and relatively short. After all, you want to make it as easy as possible for your followers to find!
Finding good hosting is also something that will come in handy, and it doesn’t have to be expensive! Look around for some good hosting options that are in your budget.
Having a great platform to work from can also make the process a lot easier. Websites like WordPress, Wix and Squarespace can offer some decent blogging options. Make sure to check them all out!
What Content do Beauty Bloggers Create?
There’s a wide variety of content that beauty bloggers can put out into the world.
To begin with, beauty bloggers can provide tips for the basics, including things like skin and hair care. They can guide readers through the best ways to make these areas really stand out and look their best.
In addition, covering hair styling is something they can focus on as well. There are a vast array of style tips for those with different lengths or types of hair, from super straight to crazy curly.
On top of that there are so many makeup-related topics to look into. From top brands to strategies for perfect-looking makeup, it’s really an endless selection.
Regardless of which you choose to focus on, you can also create product reviews for your favorite products. This can prove to be a decent way to bring in some money using affiliate links, which just adds to the overall profitability.
Anything that can rest under the topic of beauty is fair game, and the even better news is that there are plenty of people out there looking for beauty tips!
It’s absolutely a subject that can be very profitable!
Create engaging and relevant content
One of the more difficult aspects of blogging is creating content that keeps users coming back for more.
Not only will you want to provide some solid information, but also present it in ways that are easy for the reader to understand and follow.
This can include things like videos and pictures, which can provide a deeper view into the processes included in your various tips.
For example, if you want to explain how to create a gorgeous cat-eye then it can be very helpful to break down all the steps and provide pictures for each one.
Having an overall great look to your blog can also keep users returning again and again.
Furthermore, it’s worthwhile to try to provide something that other blogs typically don’t. Ultimately, it’s up to you to figure out what that something is.
It could be the tone you use, or the target audience. Maybe you want to focus on budget-friendly beauty tips, or perhaps tips that apply to those over a certain age.
Keep in mind that different tips can apply to different groups of people, so it’s important to think about who your target audience is and how to best address them.
How to grow your traffic
A great-looking blog as well as quality writing are a great start for bringing people in and keeping them hooked. However, there are other things you can do to bring in some more traffic!
One of the tools that can be highly effective is social media. It’s free, and it can be a fantastic way to draw in people who are interested in beauty.
Making use of SEO can also be a great way to bring people in. Basically, this means including plenty of keywords that people are searching for. When you do that, your page is more likely to pop up when people search for certain things, like “cat-eye eyeliner”, “beauty tips” or “skin care”.
How to Make Money With Your Beauty Blog
Making money with a beauty blog doesn’t have to be difficult.
In fact, most of the methods you can use for doing it can be quite simple once you get the hang of it.
Some of the strategies you can use include using ads, affiliate links and sponsored posts.
Most of us are familiar with ads, but we may not always like them. However, there’s no denying that a well-placed ad can catch the eye of readers. In many cases, when readers click on these ads and make a purchase, you receive a small part of the profit.
The same is true for affiliate links, but these options tend to be a little less intrusive. When you’re writing a post about a certain product, it’s quite natural to include a link to the product. So why not get paid for it?
Larger than affiliate links are sponsored posts, in which a business sponsors an entire post. Therein, you may talk about one or more of their products, or recommend the business as a whole. This can include a bit of freedom, allowing it to feel more like a normal post and less like an advertisement.
Top #3 Beauty Bloggers
#1 Tanya Burr
This blog includes a vast array of different kinds of beauty tips. Topics like skin care including the use of vitamins, herbal products, lotions and more as well as makeup tips for adults and teens alike.
Tanya Burr is also a beauty expert on YouTube as well as through her blog, allowing you a number of ways to get tips. This is definitely a blog you’ll want to check out if you’re looking for something to try to emulate in your own blog. Always worth a look!
#2 Lisa Eldridge
When you’re looking for modern, fresh makeup tips this is a blog worth checking out. She’s well-known in both the UK and internationally, which is a good sign if you’re looking for tips on creating the perfect beauty blog yourself. In addition, she puts up some very helpful videos which are perfect for guiding those who want to try something new!
This blog is packed with pictures and content, which can go to show you just how wonderful the finished product can look when you really put the effort in. Give this one a loot for good ideas on how to organize your own blog.
#3 A Model Recommends
Have you ever wondered what kind of makeup and tips models use to keep their look flawless? This blog is run by model Ruth Crilly, who provides a multitude of information providing tips for beauty, travel, fashion and a whole lot more.
This blog is organized and written well, presenting a great design to consider when you’re thinking about how you want your blog to look. Make sure to take a look at this one and plenty more in order to build a firm picture of what you want to create, and learn how to do it in the best possible way!