Coming up with a name for your brilliant new blog idea is the first hurdle most people encounter, and can often prove a very difficult one to overcome. In fact, trying to devise a blog name that is catchy and relevant (not to mention available) can be so time consuming and frustrating that people lose the motivation before they’ve even started! But it doesn’t have to be that way…
Whilst choosing the right name for your blog is no doubt a critically important step that shouldn’t be taken lightly, we hate to think that there are awesome new blog ideas out there that are not getting off the ground because they don’t have the right name. Thus, we’ve put together the following list of 15 useful tips to help you come up with a blog name.
1) Know your audience
This is a bit of a ‘Golden Rule’ that can be applied to many of the following tips, as understanding whom you are trying to attract to your blog is extremely valuable in defining your style, tone, content, and of course your blog name! Remember, unless your blog is a personal diary, it’s not for YOU; it’s BY you, for your readers. Thus, try to think of a name that will appeal to your audience as the very first impression of your blog.
For example, a serious, informative blog should not have a whacky, jocular name… and a funny, casual blog should not have a clinical, corporate title. Your blog name should try to capture the general tone of your blog in a short few words, and be something your readers would feel comfortable saying in casual conversation.
2) Browse your competitors
Of course, everyone likes to think their idea is unique and original, but we all draw inspiration from somewhere! Browsing competitor’s blogs on a similar topic, or blogs who target a similar audience as you, can be extremely valuable in discovering tricks or tips that work for them – or equally valuable, discovering what doesn’t work, and what to avoid!
3) Stay true to your tone of voice
Different language can naturally suggest a specific tone of voice, and instantly relate to the particular demographic of reader you’re trying to attract. For example, a casual or laid-back tone could use colloquialisms or abbreviations like Gone fishin’, or Bricks ‘n’ Mortar – whereas a professional blog would probably want to include more sophisticated or proper language.
4) Dust off your thesaurus
Realistically, it’s probably a lot more likely you’ll Google “synonym of…” than use an actual thesaurus, but either way – exploring alternative words for the more obvious word that sums up your blog can be a great way to come up with an interesting and catchy blog name.
For example, a quick search of the word “advice” comes up with a list of alternative words such as ‘hints’, ‘tips’, ‘pointers’ and ‘low-down’, which could be used to better suit your tone or create a more catchy, memorable name.
5) Try another language
Similarly to using a thesaurus, exploring different languages can be an excellent way to come up with an interesting or unique blog name. It may even prove a popular talking point or conversation starter around your blog.
Furthermore, certain languages can even convey certain tones/voices… for example; French is generally associated with beauty and romance, whereas Latin is often associated with history, knowledge or discovery.
6) Attempt alliteration
Alliteration by definition is: the occurrence of the same letter or sound at the beginning of adjacent or closely connected words.
It’s one of the oldest tricks in the book for a reason, because it’s so effective! Using alliteration is a great way to develop a catchy, memorable blog name that has that invaluable ‘roll off the tongue’ effect. If you’re having trouble coming up with a catchy name, using a thesaurus to discover alternate words that can then fit in to your alliteration can be extremely helpful.
7) Try humour
If your blog has a tone or style that supports jocular language or phrases, then a humorous name can be the infectious ingredient that helps you go viral. People love to laugh, and importantly they love to share things with others that make them smile – it’s human nature!
A funny blog name may include a play-on-words or clever pun, or just be a brutally honest and relatable phrase to your audience.
8) Make up a word
It may sound ridiculous, but we’re surrounded by made-up words that have become household names, such as Google, Spotify and Skype. You may want to try picking a word that relates to your blog, and adding a seemingly nonsensical suffix on the end.
For example, a blog about jogging could be called ‘Jogify’, ‘Jogonomics’ or ‘Jogoholics’.
9) Reference popular culture
Some really clever blog names make direct reference to well-known pop-culture figures or phrases, often using a pun or play-on-words, and incorporating the previous tips regarding humour.
For example, a blog about domestic chicken farming could be called ‘Two and a Half Hens’, referencing the famous sitcom. Or a blog about unemployment could be called ‘Steve Jobless’, referencing the famous late Apple CEO.
10) Join two words together
Again, it my sound a silly suggestion, but we are surrounded by these sorts of conjunctions everyday, such as Facebook, YouTube, Snapchat and Instagram.
Try writing down some words that relate to your business and joining them together to create a catchy conjunction. Some examples include DanceLab, Sportbarn, Bookathon or MovieMart.
11) Think of reader’s common interests
This really comes back to understanding your audience, as you may then be able to identify a common interest and use it in your blog name to appeal directly to your readers.
An example of this could be a blog about surfing that is called ‘Forever Summer’, safely assuming that sort of name will appeal to your readers. Or a blog about female-only hobbies could be called ‘Leave Hubby at Home’, as this may be something the majority of your audience can relate to.
12) Use your own name
If the focus of your blog is your opinion, or your viewpoint, or your individual creations, then don’t be afraid to include your own name in the title – as you are the unique selling point. For example, a blog promoting your homemade creations could be called ‘Sally Makes’ or ‘Chris Creates’.
13) Localize your blog name
Similarly, if your blog is based in or around a certain geographical location, don’t’ be afraid to use this in your blog name. This may help promote a loyal following of locals. Just be careful if you have aspirations of a global audience or expansion, as depending on the style of your blog, this may cause limitations.
14) Check domain availability
Of course, any good blog needs an online platform, and as such it is always advised to take in to consideration domain availability before falling in love with a particular name. Luckily, name-generating tools such as our Domain Name Generator include domain availability in our generated recommendations.
15) Put yourself in your readers shoes
Whilst it is easy to fall in to the trap of focusing on ‘me me me’ when starting a blog, try to remember that your readers are probably focusing on “them them them”, and don’t care as much about you as you may like them to. If you try and think from your reader’s point of view (who are ultimately the people who will make your blog successful or not), you may be able to come up with a blog name that appeals to them directly.
An example of this would be a health and lifestyle blog called ‘Being Your Best Self’ as opposed to ‘William’s Wellness Journey’.
16) Try a name generating tool
Tools like our Blog Name Generator are specifically designed to help break through creative blocks when trying to come up with a name for your blog. Simply brainstorm a list of words that relate to your blog, type them in to the generator, and browse a list of creative suggestions. Our name generator also provides information on domain availability so you can kill two birds with one stone.
* * *
We hope these 16 tips prove helpful to any aspirational bloggers who are stuck at the first hurdle. For more specific information, ideas and advice, visit our blog for a long list of business naming guides across a range of different industries.