How to become a successful blogger
Starting a successful blog might seem intimidating at first, but with a strategic plan, you’ll be well on your way to becoming the next top blogger. Use our guide to get start on creating the best blog you can.
How to Start a Successful Blog
1) The Beginning
Most people start blogs not because they want to make money off it or be successful but just because they want to. Whether they have many ideas in their head that they want to share with the world or just simply love writing, most bloggers just want to share their love for something.
It might take years for your blog to begin earning a following, or it could just take a few weeks. However, if you know up front that you want your blog to be successful, this article will help put you on the right track from the start.
Follow these tips to start your blog today:
- The first rule of starting a blog is to start as soon as possible. The longer you wait to begin sharing your ideas, the longer you’ll have to wait to gain popularity.
- Choose the right host for your blog. You can choose a free platform, but do your research into what the best host is. You should also consider paying to host your blog. Many host sites are very affordable, especially when you begin with the starter plan. For example, WordPress is a popular host site that offers a variety of plans for beginner bloggers.
- Choose a topic and a niche. If you’re already considering starting a blog, you should have a topic in mind. Make sure you narrow down your topic to a specific niche that’s less popular with other bloggers. Do you research beforehand to see what sort of topics are already blogged about and which have less content available.
2) Think of a unique blog name and create your website
Now comes the fun part, creating your blog name. We suggest a name that’s short, sweet and is relevant to your audience. Some names for a keyword blog could be: example 1, example 2 or if you’re still stuck try using our blog name generator for some inspiration.
Once you have a blog name in mind, it’s time to get your website set up. Don’t worry, this is much easier than it sounds and can be easily done in less than an hour! Checkout our full guide on the best and easiest way to setup a WordPress blog here.
3) Get the essentials
After planning out your blog’s site, name, and topic/niche, start thinking about social media and technology the you might need. Choosing which social channels to create profiles on and whether you use photos and videos in all your posts mostly depends on what type of blog you create.
There are many different social media channels out there, but only choose a few so as not to overwhelm your readers. Facebook and Twitter are two of the most popular, followed by Instagram. If your blog is going to feature a lot of photos and videos, owning an Instagram is imperative.
Starting an email list is also an easy way to retain your followers. It’s a great asset that will put your content right in your readers’ inbox, creating an enjoyable experience for them.
Don’t forget to research what sort of technology you would need. Think about what sort of content you want to share and whether it involves a lot of high-quality pictures.
For example, a skincare blogger would most likely be posting videos of trying out products, so she would invest in a high-quality video camera to help make great videos.
If your blog is about something like travel, you might look into getting a lightweight laptop that’s easy for traveling with. You could also invest in a GoPro if you’re up for adventurous blogging.
How do successful bloggers create content?
The type of content you produce absolutely depends on what your blog is about. Every blog is different and requires different content styles.
If you’re focused on promoting or reviewing products, most of your content will be opinion and review pieces. If you’re more interested in showing people how to do things, you’ll be producing more how-to articles than anything.
Some bloggers even focus on writing about their experiences in their profession or just life experiences in general. If you’re interested in this type of blogging, you have to make interesting and engaging content that will keep your reader hooked.
Are you more interested in video blogging (blogging) or podcasting than writing? Then consider that as well. If you want to make video blogs, you’ll need to set up a YouTube account to correspond with your blog.
Don’t forget to post regularly! Successful blogs are churning out content on a regular basis, but you decide what that schedule is for you. You can choose to post weekly, daily, every other day, or whatever fits into your life. Just make sure you’re always posting something!
Create engaging and relevant content
One of the hardest parts about blogging is coming up with unique and engaging content on a regular basis. Use these tips to attract readers with great content:
- Focus on your niche. Your readers are coming to your site to read about a specific topic. Think of anything and everything within your niche that you could share – and then share it!
- Look at similar blogs. What are other popular bloggers sharing content about? Look at different blogs with a similar topic to yours. Find articles that coincide with your blog’s topic, and then try to flesh out the topics. This is known as the skyscraper method, where you continue blogging about a topic that’s been blogged about before.
- Think about your audience. The reason you’re blogging is because of your audience. You want to share what you know with them – everything you do on your blog is for the readers. Consider this when thinking of content to produce. What would your readers be interested in seeing?
- The obvious: brainstorming! Take some time each day or every few days to sit and brainstorm topics. Write every thought you have down on paper, and continue narrowing it down until you find good specific topics you can use.
How to grow your traffic
You have a blog set up and content ready to produce. So how do you get people to read it? Growing an audience might seem like a daunting task, but with proper planning and strategy, your blog will be attracting readers in no time.
One of the first things you do when you set up your blog is to sign up for a platform like Google AdSense. When you start getting inquiries from companies to collaborate with you, Google Adsense will filter out potential ads to make sure you get the ones that fit best with your blog. Setting this up immediately will ensure you don’t miss out on any opportunities.
After that, you want to start reaching out to other bloggers. Research bloggers who have similar content to you and who would be willing to collaborate with you. Comment and like their social media posts, leaving tips of advice, and so on. Reach out and see if you can guest post on their blog – this will in turn help your blog as you’ll get clicks from your name.
Another important part of growing an audience for your blog is keeping a strong social media presence and encouraging readers to share your content on social platforms.
This part is a little tricky, because although it might seem as if you want your readers to be able to share content on any social channel they choose, the options will be overwhelming. Choose a few of the most important channels that you think fit your blog type. Encourage your readers to share the content on those platforms you choose, and their followers/friends will immediately see them.
Don’t forget to add images! If you want your audience to share content, you’ll get more attention with photos in the posts. Many people have short attention spans, and adding imagery will hook them immediately.
Top #3 Successful Bloggers
HBFit is a very popular lifestyle blog focused on curating content about health, beauty, and fitness for women. The blog features a variety of articles, from what to eat to be healthy to Beauty 101 to workout tips. It’s a little bit of everything for the woman who wants to know how to live her best life.
HBFit even collaborated with Grass Roots Juicery to create a line of healthy juices and protein powders to sell to its audience. The blog has a Facebook, Pinterest, Instagram, Twitter, and Youtube – all perfect for lifestyle blogging. You can even subscribe to emails to get content delivered straight to your inbox.
HBFit updates content regularly and posts on social media very often to keep its audience engaged. The blogger’s tips have been shared on TV because of its popularly.
#2 A Cup of Jo
Joanna Goddard started A Cup of Jo as a weekend hobby while she worked full-time as an editor, blogger, and writer for well-known magazines. Eventually, her blog grew so big that she had to focus solely on it. She has a team of editors and columnists that help her keep her blog up and running.
A Cup of Jo features a variety of content, from style and design to travel and relationships. It’s truly a lifestyle blog for everyone. Including an email subscription list, A Cup of Jo is found on Facebook, Twitter, Pinterest, and Instagram. Many of her articles feature keywords – popular search terms, making her blog more searchable.
Joanna puts out gift guides and recipes that are very popular to readers. You’ll also find personal content of hers where she discusses family vacations and motherhood in general – keeping her blog down-to-earth and personable.
Camille is a classic blogger who wants to share her passions with the world. She created her blog, Camille Styles to share what she loves, and it grew so much that she hired several directors and editors to help her run it. Her blog has been featured in InStyle, The Oprah Magazine, HGTV, and more.
You’ll find a variety of blog topics on Camille Styles as well, including food, design, style, travel, and wellness. She produces many list articles, such as “5 Ways to Reset Your Home for 2019” and “Your Ultimate Holiday Road Trip Playlist.” List articles like these keep her content shareable and interesting.
You’ll find Camille Styles on Facebook, Twitter, Pinterest, and Instagram, where the blog has grown a huge following. You can also subscribe to receive content to your inbox.