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How to name your funeral service business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your funeral service business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started, try our funeral service business name generator above and then scroll below to find the first step in the naming process.
- Peaceful Spirit
- Last Journey
- Eternal Peace
- Family Heart
- Safe Haven
- Life Celebration Services
- Caring Funeral Services
- Serenity Funeral Home
- Riverside Memorial & Cremation
- Heavenly Remembrance
- Honor & Care Funeral Home
- Family Bouquet
- Eternal Remembrance
- Final Slumber
- Family Honor
- Heirloom Funeral Home
- Generation to Generation
- Respectful Funeral Services
- Prayers of Heaven
- Gates of Heaven Funeral Service
Four steps to naming your funeral service business
This four-step process will help you name your funeral service business. In this example, I’m creating a name for a funeral business that conveys service that is caring, respectful, and honoring. Here’s each step I took in crafting these business names.
#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “peace”, “spirit”, “eternal”, and “family”.
You can see that while these words can be related to funerals, they also suggest that you can expect thoughtful after-death care from this business or brand. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
- Peaceful Spirit
- Last Journey
- Eternal Peace
- Family Heart
- Safe Haven
- Life Celebration Services
- Caring Funeral Services
- Serenity Funeral Home
- Riverside Memorial and Cremation
- Heavenly Remembrance
- Honor & Care Funeral Home
- Family Bouquet
- Eternal Remembrance
- Final Slumber
- Family Honor
- Heirloom Funeral Home
- Generation to Generation
- Respectful Funeral Services
- Prayers of Heaven
- Gates of Heaven Funeral Services
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable, and communicate your brand values, product, or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of names:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
- Serenity Funeral Home
- Eternal Remembrance
- Heirloom Funeral Home
- Peaceful Spirit
Removed Ideas:
- Last Journey
- Eternal Peace
- Family Heart
- Safe Haven
- Life Celebration Services
- Caring Funeral Services
- Riverside Memorial & Cremation
- Heavenly Remembrance
- Honor & Care Funeral Home
- Family Bouquet
- Final Slumber
- Family Honor
- Generation to Generation
- Respectful Funeral Services
- Prayers of Heaven
- Gates of Heaven Funeral Services
#3) Get some feedback
You’ll now have a list of 3-6 great funeral service business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, as they are more likely to praise all your ideas.
Be sure to ask questions like:
- What comes to mind when you first hear the name?
- How would you spell it?
With your customer feedback you can now ask yourself, is the name still relevant? and does it represent your business the way you intended?
My customer feedback:
Serenity Funeral Home
This name conveys a funeral home that is calm and comforting.
Eternal Remembrance
This name conveys a funeral service that understands deep loss.
Heirloom Funeral Home
This name conveys a service that treats loss with dignity and respect.
Peaceful Spirit
This name conveys a funeral home that will help send departed ones off with care.
#4) Check if it’s available
At this point, it’s good to have at least three great funeral service business names on your list, in case any of your names are already taken. You can do a quick Business Name Search online to find out if your name is available within your country/state. Also, be sure to search if the name is also available for Trademark and Domain Name Registration.
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful funeral service businesses and break down why and how they’ve chosen to name their business and why it works for them.
Forrest & Taylor Funeral Home achieves a personal connection with customers by naming the founder and owner in their business name. These two names go well together and they’re common and easily pronounceable. As homonyms, forest and tailor conjure up pleasant images of trees and customized clothing.
Aurora Funeral Home conveys mysticism in their name. Aurora is a Latin name that means “Roman goddess of the dawn.” It is also referred to as the northern lights or aurora borealis. Both of these meanings refer to the spiritual and metaphysical aspects of death.
Chapel Lawn Funeral Home references two unique aspects aside from its funeral services. First of all, most funerals traditionally take place in a church or chapel. Secondly, the addition of lawn references a cemetery. Together, the Chapel Lawn name is one that is familiar and comforting.
5 Tips for naming your funeral service business
The ideal business name should be simple, memorable, and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.
1. Do a competitor analysis
Doing a competitor analysis as your first step will save you a lot of time in the future. Knowing what names to avoid and understanding why and how your competitor’s business name works for them will help you in forming your own business names.
When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on naming your business, not describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused funeral service terms like death, cremation, and planning. A more effective business name should convey to customers your businesses and product values at a deeper level. Try to name your business in a way that has a story behind it.
Let’s take for example a real funeral service business named “Friend’s Funeral Service”.
Literally, this name conveys that friends will take care of the funeral arrangements. At another level, this name was a convenient continuation of a business that began before it was incorporated. Since they could not use a business name, the obituary would state that funeral arrangements were provided by “Friends of the Family.”
3. How to make a more memorable name
Creating a memorable business name is the first step in getting inside your customer’s mind, a task easier said than done. Your business name should aim to stop a customer in their tracks so they give extra thought to your funeral home amidst your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Safe Haven, Friends Funeral Services)
- Try using a word that wouldn’t be relevant when out of context (Safe Haven – Haven refers to refuge, or place of safety)
- Keep it short and simple.
4. Try purchasing a brandable business name
Brandable business names are names that are non-sensical but are pronounced and read well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy, and easy to say and remember. For example, some brandable funeral service business names could be:
- Nuvane Funeral Services
- Alomos Funeral Home
- Nurilo Death Care
You can find a full list of brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Heavenly Remembrance and finds out it’s already taken. Because he’s decided this is what he’ll name his business, he tries to opt for similar-sounding names like Heavenrance, Hebrance, and Heremembrance.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable, or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Business Name Ideas
Here’s the ultimate list of related words you could use in your business name. Below is a list of trending, descriptive, and action words that are often related to.
Trending Words
Here are the top trending words used in funeral service company names.
- life
- respect
- faith
- belief
- God
- mortuary
- cremation
- arrangements
- planning
- heart
- soul
- flowers
- angel
- casket
- clothing
- support
- carriage
- slideshow
- singer
- pure
- family
Other Business Name Guides
Related: The Difference Between a Business Name and a Trademark
Related: How to Find out if a Business Name is Taken/Available
Related: How to Copyright a Business Name
Related: How To Name A Business
Words funeral service often describes
(“funeral service ______”)
You can use these words to create funeral service business names like ‘The Funeral Service Ceremony’ and ‘The Funeral Service Masters’.
- rite
- expense
- procession
- cremation
- casket
- prayer
- sermon
- arrangements
- customs
- speech
- liturgy
- honour
- eulogy
- training
- inscription
- catering
- furniture
- attendance
- plans
- monuments
- notice
- insurance
- flowers
How funeral service is often described
(“______ funeral service”)
Example funeral service company names using these related descriptive words ‘The Solemn Funeral Service Company’ and ‘Peaceful Funeral Service Co.’.
- public
- military
- peaceful
- religious
- proper
- grand
- elaborate
- private
- Christian
- traditional
- Chinese
- official
- mass
- formal
- Buddhist
- dignified
- casket
- quiet
- lavish
- fine
Funeral Service Adjectives
You can use an adjective in your funeral service name to create a business name like ‘Serene Funeral Service‘ or ‘The Heavenly Funeral Service Company‘.
- serene
- peaceful
- religious
- faithful
- proper
- elaborate
- public
- private
- military
- traditional
- modern
- respectable
- non-denominational
- grandiose
- lavish
- solemn
- commemorative
- respectful
- dignified
Funeral Service Verbs
You can use a verb in your funeral service business name to create business names like ‘Funeral Service Mourning‘ or ‘Remembered Funeral Service Company‘.
- bury
- cremate
- mourn
- remember
- attend
- hold
- preach
- pray
- officiate
- conduct
- arrange
- plan
- sing
- witness
- preside
- honour
- lament
- march
- recite
- organise
- flock
- celebrate
- grieve