Complete Guide to Naming Your Fruit Business
Our fruit business naming guide will help you think about much more than just a name, we’ll look at your Brand Goals, Target Market, Demographic Interests, Analyze Competitors Names, Brainstorm Ideas and get fruit business name inspiration.
If you’re thinking about starting a blog for your fruit business then check out our blog name generator for blog name ideas.
Brand Goals & Target Market
Fruit companies, whether they sell, import, export or produce the delicious goodies, have to do some marketing in order to establish a good market position. Branding in the field can be approached in several ways. The quality of the produce, clean agricultural practices, the fact that the fruits are local and an affordable price can all be emphasised.
The fruit market is heavily dependent on general awareness about the health benefits of regular consumption. In a way, you have an “obligation” to educate the public in order to ensure the long-term growth and development of your brand.
Local farmers and growers can benefit from the fact they’re members of the community. Over the past few years, a trend towards shopping locally has emerged. Not only does local produce minimise the environmental footprint of acquiring fruits and veggies, the qualities of such products are superior.
These are just a few of the current trends and the characteristics of your business endeavour that can give you leverage and help you establish your reputation. Quality customer service and the selection of the right title for your business will also play a role in the comprehensiveness and the adequacy of your branding efforts.
Fruit are being bought by just about everyone. Producers and retailers will see interactions with both B2B and B2C customers, depending on the scope of production. The good news for manufacturers and retailers is that fresh produce sales (both fruits and vegetables) have grown steadily over the past few years. Awareness campaigns and a focus on balanced eating have both contributed to more people exploring the market and buying fruits on a regular basis.
As expected, fresh fruits and veggies are bought the most by families that have a steady income. The least affluent members of society are the ones who buy such products the least.
Fresh produce like fruits and vegetables is purchased by 100 per cent of households in the US and the situation is similar in the UK and other Western European countries. There are significant differences, however, in the amount that people are willing to spend on such products.
The percentage of the population buying organic fruits and vegetables is also growing. When asked about the rationale behind such purchases, most buyers say that organic produce tastes better, it is healthier and such production also leads to environmental benefits.
Competitor Name Analysis
This is one of the most recognisable brands in the field of fruit production. The word Chiquita means little girl in Spanish. Originally, the company symbol was an animated banana that explained the health benefits of the fruit. Later on, the logo was stylised to look like a lady.
The fruit and vegetable producer originally distributed premium coffee that was prepared at Hotel Del Monte. Eventually, the firm expanded its product range with canned peaches. Today, this is one of the largest produce manufacturers in the world.
The largest producer of fruits and vegetables in the world, Dole is named after its founder James Dole.
The citrus growing cooperative from California has a pretty self-explanatory brand. Originally, it was called the Southern California Fruit Exchange but a rebranding occurred to make the cooperative more memorable.
The name is pretty self-explanatory. The use of gold in the title hints at the quality and the valuable nature of fresh produce.
The restaurant offers nutritious choices made of super foods and fruits, showing customers how to “fuel” their body with the right stuff.
Fruit Business Name Inspiration
- Ambrosia: the nectar of the gods is obviously a positive association for the brand, indicative of the sweetness and ripeness of the fruits.
- A Taste of Sunshine: just like in the case of Sunkist, thinking about fruits that have ripened in the sun can quickly provoke the customer’s desire.
- Divine Nourishment: once again, the focus falls on just how delicious and beneficial fresh fruits are for you.
- Fruit Masters: while the name isn’t the most original one, it provides great opportunities for visual branding and storytelling.
- The Local Garden: if you want to appeal to buyers interested in local produce, a name like this one would be a great choice.
- From Grandpa’s Orchard: another excellent choice for a local company that would like to establish its reputation within the community.
- The Cleanest Food: fresh produce is obviously a lot cleaner and healthier than processed foods – another fact that can be highlighted through the selection of the right company title.
- The Berry Farm: if you specialise in a particular kind of fruit, you can let potential buyers know what to expect.
- The Happy Apple: in this case, the term “happy” could refer to the fact that no pesticides and chemicals are being used in produce growing.
- Easy Fruit: easy access to delicious fresh produce is another feature that many busy urban buyers are looking for (if you have an online store and delivery, you can definitely rock the name).
What Not to Name Your Fruit Business
Don’t go for the obvious and the clichés in the niche. It’s obvious that your fruits are ripe and filled with delicious juices. The Juicy Peach isn’t the best name on the face of the planet because it’s expected and predictable. Try to focus on something a bit more unorthodox if you want to get noticed.
The fact that you produce fruits isn’t enough to get potential buyers interested. How is your service different and better? Why should people turn to you? The Apple Orchard isn’t a great choice for a name. If people could come and pick their own apples, on the other hand, you have a unique characteristic to leverage and to highlight in the company title.