Flooring Business Name Generator
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Ashley S.
Branding & Marketing Specialist
Article Contents
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How to Name your Business
5-Tips for Naming your Business
Business Name Ideas
How to name your flooring business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your flooring business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our flooring business name generator above and then scroll below to find the first step in the naming process.
- Fabulous Fun Floors
- Magic Flooring
- Nice ‘n’ Easy Floors
- Comfortable Family Flooring
- Tread Easy Floors
- Value Boards and Floors
- Cool Eco-Floors
- Long-Lasting Flooring
- The Wooden Flooring Family
- The More Floors Store
- Value Flooring Ideas
- StepEasy Floors
- The Tough Flooring Company
- Find My New Flooring
- Trendy Tread Flooring
- Fantastic Flooring Ideas
- WalkEasy Floors
- Stepping Out in Style Floors
- StepSimple Flooring
- Perfectly Practical Floors
Create a unique business name with our Business Name Generator!
Four steps to naming your flooring business
This four-step process will help you name your flooring business. In this example, I’m creating a name for a flooring business that uses some of the words people most want to see when looking for a mixture of comfort, practicality and value . Here’s each step I took in crafting these business names.
Click to View Infographic
#1) Brainstorm your name ideas
The first step is to consider the words that come to most people’s minds when they are looking for new flooring. This means thinking about things like value, comfort and durability. Flooring in itself isn’t perhaps the most fun subject for most people. Therefore, it can be a good idea to try and inject a little bit of a lighter touch into the name, with a pun or some alliteration that catches the reader’s eye.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
Removed Ideas:
Create a unique business name with our Business Name Generator!
#3) Get some feedback
You’ll now have a list of 3-6 great flooring business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- Does it sound like a professional and reliable business or service?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This name gives the idea of a business with a wide selection of flooring products.
This name conveys a focus on customer comfort and floor quality.
This is a straight forward name that gives a solution to customer problems.
This name gives the impression that we offer quality, possibly unique floors and are a friendly firm.
#4) Check It’s available
At this point, it’s good to have at least three great flooring business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Check Domain Availability
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful flooring businesses and break down why and how they’ve chosen to name their business and why it works for them.
Lifetime Flooring lets customers imagine that they will be getting flooring they can depend upon to last for years. This is important, as it is a big expense and most people simply want to buy new flooring and then forget about it for as long as possible.
The Discount Flooring Depot lets us think right away that we are getting good value. For a lot of families, the price of their new flooring is the most important factor. This company sounds like it offers a no-frills service that delivers floors at the lowest possible price.
Family Floors is a simple business name that conveys old-fashioned values. Most people instinctively trust a family business and immediately picture it as a long-running, established firm. This name also has the benefit of a nice alliteration that makes it more memorable.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused flooring terms like carpet or fitted. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real flooring business named “Family Flooring”.
This name lets us picture a family-run firm that has most likely been supplying flooring to the local area for generations. They probably have strong, old-fashioned values and don’t go in for passing trends that could soon fall out of fashion. This is the sort of company that many of us like to do business with, as it helps to support the local economy and probably ensures a personal touch too.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Fresh Flooring, Fun Flooring )
- Try using a word that wouldn’t be relevant when out of context (Tread – meaning treading on flooring, this gives the idea of comfortably walking over the floor)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable flooring business names could be:
- Fasto Flooring
- Monocle Floors
- Vortex Flooring
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Value Carpets and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like ValuCarpets, Nice Value Carpets or Valoo Carpets
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Create a unique business name with our Business Name Generator!
How Flooring is often described
(“______ flooring”)
Example flooring company names using these related descriptive words ‘Resilient Room Flooring’ and ‘Dura-Flooring’.
Combine Words
We’ve taken words from above and from our generator results and combined the words to create new flooring company names.
Flooring in Foreign Languages
Consider using foreign words in your business name to give the impression of an international or exotic brand.
Latin: Contabulatio
French: Sol
Italian: Pavimentazione
Spanish: Piso
Don’t forget to give our flooring company name generator a try!
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