Family Business Name Generator

Generate names for your family business below.

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Writer Ashley

Ashley S.
Branding & Marketing Specialist

How to name your family business

Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four detailed steps to name your family business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started, try our family business name generator above and then scroll below to find the first step in the naming process.

  1. Family Affair
  2. We Are Family
  3. La Familia
  4. Family Goods
  5. For Young and Old
  6. Household Perfection
  7. Idyllic Home
  8. Happiness in the Little Things
  9. From Mom with Love
  10. Made by Grandma
  1. As Good as Mom’s
  2. Home and Beyond
  3. Homemade
  4. Everything for My Family
  5. Little Smiles
  6. Lovely Things
  7. From Our Family to Yours
  8. Made with Care
  9. The Family Enterprise
  10. Five Generations Co.

Create a unique business name with our Business Name Generator!

Four steps to naming your family business

This four-step process will help you name your family business. In this example, I’m creating a name for a family business that conveys the friendly, comfortable and loving value of their product. Here’s each step I took in crafting these business names.

Click to View Infographic

#1) Brainstorm your name ideas

Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Smiles”, “Love”, “Care” and “Goods”, you can see that while these words can be related to family, they also suggest that you can expect a lovely, friendly and loyal type of product or service from this business or brand. Your goal here is to create a list of words or names that come to mind when thinking about your business.

If you’re stuck on words to use, try our business name generator.

Here are my name ideas after brainstorming:

Family Affair

We Are Family

La Familia

Family Goods

For Young and Old

Household Perfection

Idyllic Home

Happiness in the Little Things

From Mom with Love

Made by Grandma

As Good as Mom’s

Home and Beyond

Homemade

Everything for My Family

Little Smiles

Lovely Things

From Our Family to Yours

Made with Care

The Family Enterprise

Five Generations Co.

#2) Shortlist your ideas

Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.

Here’s a quick checklist you can run your ideas through to help shorten your list of name:

  • Is the name simple and easy to remember?
  • Is the name easy to read and say aloud?
  • Is the name different from competitors?
  • Does the name convey a relevant meaning?
  • Does the name avoid overused words or cliches?

My Shortlist:

Household Perfection

Homemade

Little Smiles

Made by Grandma

 

Removed Ideas:

Family Affair

We Are Family

La Familia

Family Goods

For Young and Old

Idyllic Home

Happiness in the Little Things

From Mom with Love

As Good as Mom’s

Home and Beyond

Everything for My Family

Lovely Things

From Our Family to Yours

Made with Care

The Family Enterprise

Five Generations Co.

Create a unique business name with our Business Name Generator!

#3) Get some feedback

You’ll now have a list of 3-6 great family business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends since they are more likely to praise all your ideas and they aren’t your customer.

Be sure to ask questions like:

  • What first comes to mind when you first hear the name?
  • How would you spell it?

With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?

My customer feedback:

Household Perfection

This name conveys a royal product focused on producing only the highest-quality household items.

Homemade

This name conveys a premium product that is handmade and specialized for the families.

Little Smiles

This name conveys a premium product that mainly focuses on kids.

Made by Grandma

This name conveys a premium product that communicates a personal connection between clients and the company.

#4) Check It’s available

At this point, it’s good to have at least three great family business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.

Check Domain Availability

Competitor Name Analysis

To help you brainstorm potential business names, let’s take a look at three successful family businesses and break down why and how they’ve chosen to name their business and why it works for them.

Robert Bosch GmbH Logo

Robert Bosch GmbH achieves a personal connection with its clients since the company uses its founder’s name. The founder’s full name is Robert Bosch and he built one of the most successful and reputable company when it comes to construction tools. Today, people usually relate construction tools to the company’s name. The name is extremely brandable and easy to remember.

IKEA Logo

IKEA is one of the biggest furniture companies in the world that is recognized in every part of the world. The name is an acronym that uses the founder’s full name and his hometown. It’s such a simple name that conveys a personal connection with its customers and nowadays, it’s the first choice of families when it comes to buying furniture. Also, the name is very sound, easy to remember and extremely brandable.

Porsche Logo

Porsche is an automotive company that focuses on producing one of the most reliable cars on the market. The name itself isn’t so creative as it just uses the name of its founder. Using the personal name conveys the company’s values like reliability, trust and expertise. The name is very brandable and easy to remember.

Premium names to kickstart your business

Created by branding experts and professional designers.

View More Premium Names from .Domainify

5 Tips for naming your family business

The ideal business name should be simple, memorable and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.

1. Do a Competitor Analysis

Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:

  • What business or product values are they conveying in their business name? How does that work for them?
  • Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
  • Who does it best? Why does it work and how can I produce a better name?

2. Focus on Naming your Business not Describing it.

A typical pitfall most businesses run into is describing their business name too literally, using overused family terms like love, care or trust. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.

Let’s take for example a real family business named “Maccheroni Republic”.

Literally, this name conveys you’re eating at an authenitic family restaurant that specializes in Italian cuisine. ‘Maccheroni’ is an Italian word that represents the most popular Italian pasta. The name communicates the type and origin of the food you can expect. Also, it’s a very sound and brandable name.

3. How to make a more memorable name

Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:

  • Use rhythmic pronunciation or alliteration (Frugal Family, Family Fortune)
  • Try using a word that wouldn’t be relevant when out of context (Little Smiles – A term ‘little’ in this context directly communicates that the business focuses on kid’s products.)
  • Keep it short and simple.

4. Try purchasing a Brandable business name

Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable family business names could be:

  • Labane Restaurant
  • Vultarus Craft
  • Katakos Family Corner

You can find a full list of Brandable business names at Domainify.com

5. Avoid combining words just to create a unique name.

Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Idyllic Home and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like Ideal Home, Idealistic Home or Idyl Home.

You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.

Business Name Ideas

Here’s the ultimate list of related words you could use in your business name. Below is a list of trending, descriptive and action words that are often related to.

Trending Words

Here are the top trending words used in family company names.

home

care

child

childcare

activity

advice

album

education

friends

life

loyalty

relationship

social

youth

bliss

care

choice

Don’t forget to use our Family Business Name Generator

Other Business Name Guides

Related: How to Find out if a Business Name is Taken

Related: Restaurant Names

Related: Retail Store Names

Words family often describes

(“family ______”)

You can use these words to create family business names like ‘The Family Affair Company’ and ‘The Family History’.

history

members

life

house

planning

size

ties

conflict

relations

unit

group

allowance

care

counselling

status

member

environment

letter

involvement

story

tree

role

balance

resemblance

education

allowance

household

law

matter

How Family is often described

(“______ family”)

Example family company names using these related descriptive words ‘The Royal Family Company’ and ‘Aristocratic Family Co.’.

royal

large

own

entire

immediate

noble

wealthy

ancient

happy

average

blended

distinguished

respectable

Christian

aristocratic

famous

powerful

foster

biological

prosperous

Family Adjectives

You can use an adjective in your business name to create a business name like ‘Extended Family‘ or ‘The Founding Family Company‘.

happy

prominent

adoptive

homey

domestic

whole

extended

Royal

immediate

wealthy

joint

noble

imperial

patriarchal

aristocratic

distinguished

respectable

affluent

blended

respected

devout

undivided

divorced

fatherless

multigenerational

amiable

devout

Family Verbs

You can use a verb in your family business name to create business names like ‘Family Planning‘ or ‘Reunited Family‘.

capture

move

born

support

belong

own

live

visit

settle

feed

raise

plan

descend

love

emigrate

reunite

stay

care

marry

welcome

own

Combine Words

We’ve taken words from above and from our generator results and combined the words to create new family company names.

familee (Family + Tree)

familove (Family + Love)

famiffair (Family + Affair)

parelove (Parent + Love)

lovelye

housetters (House + Matters)

Family in Foreign Languages

Consider using foreign words in your business name to give the impression of an international or exotic brand.

Latin: noun (familia, domus, genus, cognatio, natales, stirpis)

French: noun (famille, foyer, parentale, fabian)

Italian: noun (famiglia, stirpe, casato, gruppo, genere)

Spanish: noun (familia, menaje)

Don’t forget to give our family company name generator a try!

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