How To Name Your Enterprise Business
For all kinds of enterprises, a good business name is a key ingredient for success. If you’re an entrepreneur struggling to come up with enterprise name ideas, look no further than our extensive enterprise naming guide!
Before you throw yourself into the full tutorial below, make sure to try the Enterprise Business Name Generator. The name generator is an important resource that we’ll return to later.
Once you’ve given the Enterprise Business Name Generator ago, continue reading for plenty of great enterprise business name ideas, tips on how to create unique branding, and a step-by-step guide to crafting effective enterprise names.
20 Enterprise Business Name Ideas
To get you thinking, we’ve put together 20 of our favorite best enterprise business name ideas from the Enterprise Business Name Generator. Which of these stand out to you? Try the Enterprise Business Name Generator yourself and see if you can do better!
- Intellect Enterprises
- Hover Innovation
- Affinity Group
- Crystal Consulting
- Aspire Holdings
- Destiny Technologies
- Opal Solutions
- Citadel Technology
- Legacy International
- Refine Development
- Bond Securities
- Vision Construction
- Orb Services
- Insight Systems
- Honor Banking Group
20 More Enterprise Business Name Ideas
- High Tech Enterprises
- Investor Enterprises
- Enterprise Solutions
- Bank Enterprise Group
- Analysis Enterprises
- Eco Enterprises
- World Wide Management
- Service Solutions
- Meta Securities
- Design & Develop
- Foreign Holdings
- The Advisor Federation
- Community Consulting Firm
- Total Asset International
- Private Sector Services
- Business Advisors Association
Best Real-world Enterprise Business Names
We’ve also compiled five of the best real-world enterprise names for you to draw inspiration from. Not only do these enterprises have great names, but they’re also incredibly successful; all five rank among the esteemed Global Fortune 500 list of companies.
For each name, we’ve explored its origin and explained why it’s so effective. Study each entry and try to use them to come up with some enterprise business name ideas of your own.
Accenture is a Dublin-based multinational business services company that specializes in IT and consulting. The name was submitted internally by a Danish employee and is short for “Accent on the future”. The name, therefore, positions the company as forward-thinking with client services that are ahead of the curve. It’s also a unique abbreviation that makes for distinctive branding.
Microsoft is one of the biggest and most dominant technology companies in the world. Founded in 1975 by Bill Gates and Paul Allen, the name is a portmanteau that combines the words “microcomputer” and “software”. This combination makes for a name that is original and highly brandable but also still easy to read and pronounce.
PayPal is an American finance technology company that operates one of the most popular online payment systems in the world. The name markets the company as a reliable companion for money transfers. With just two syllables, it’s also very punchy. This effect is enhanced further by the repeated “Pa” sounds which help to make the name more memorable.
NextEra Energy is a leading American energy company that specializes in renewables. “NextEra” underlines the business’ main selling point of supplying clean energy solutions that are sustainable and future-proof. Alliteration with the repeated “E” sound provides a rhythmic quality that helps to make the name catchier.
FedEx is an American multinational conglomerate and one of the biggest courier companies in the world. Formerly known as Federal Express, the name was shortened to FedEx in 2008. This change has helped to make the name more concise and easy to remember. However, it still clearly recalls the company’s speedy or “Express” delivery services.
Step-by-step Guide to Naming your Enterprise Business
You’ve seen your fair share of enterprise ideas, now it’s time to come up with one of your own! Don’t worry—we’ve broken down the process into six easy steps. With a little help from the Enterprise Business Name Generator, you’ll have your new company name in no time!
1. Establish your area of business
The Cambridge Dictionary defines an enterprise as “an organization, especially a business, or a difficult and important plan, especially one that will earn money”.
Essentially, if you’re looking to start a new enterprise, you can take it in any direction you want.
According to Forbes, the current top five sectors for new business applications in the U.S. are as follows:
- Retail trade
- Health care & social assistanceAccommodation & food services
- Professional services
Your first to finding the perfect name is to establish your area of business, as this will dictate the entire branding process.
2. Define your values
After deciding your new enterprise’s area of business, you need to think more deeply about your brand. It’s important to consider how you can differentiate your company from competitors so that you have a better chance of standing out to customers.
The best way to do this is to define your company’s core values and mission. For example, your mission could be to make electric cars more affordable and you will aim to achieve these by applying your core values of collaboration and innovation.
Similarly, think about your enterprise’s USP. This is something unique your company offers consumers that gives you an edge over your rivals. It could be competitive pricing or the use of sustainable materials.
Core values, a mission, and a USP are all essential components of any ambitious business and will play a key role in future branding efforts.
3. Shortlist keywords
At this stage, you can begin to brainstorm enterprise name ideas. Create a list of keywords that you would consider using in your company name. Keywords are specific words that capture your business and its vision.
Consider your area of business as well as your mission, core values, USP, and shortlist associated words. As a general rule, avoid shortlisting words that are particularly long or difficult to pronounce.
Let’s look at a couple of examples.
Here are some possible keywords for a technology enterprise that helps other businesses with AI solutions:
And here are potential keywords for a tour operator enterprise that offers customers unique travel experiences:
Come up with 5-10 keywords relating to your enterprise before proceeding to the next step.
4. Use the Enterprise Business Name Generator
One by one, insert your shortlisted keywords into the Enterprise Business Name Generator at the top of this page. The generator displays dozens of enterprise name ideas that use your selected keyword and transform it into an original company name.
To customize the search to your needs, use the filter options on the left of the screen. These allow you to filter the results of the Enterprise Business Name Generator based on criteria like character length, keyword position, and even rhyming.
Shortlist five names that stand out to you. We recommend targeting enterprise business name ideas that are catchy, concise, and creative.
5. Conduct market research
It’s now time to put your final five enterprise names to the test. Connect with clients and coworkers and ask them to complete a short name testing survey. This will allow you to objectively gauge the merits of each name.
Some of the questions you might use on the name testing survey include:
- What is your immediate reaction to this name?
- What products or services do you associate with this name?
- What values do you associate with this name?
Once the questionnaires have been returned, collate the results and select the name with the most positive feedback.
6. Check availability
Before you can lock in your new enterprise name, you need to check that it’s available to use. There are two key steps to this process:
- Check that the name isn’t trademarked by another business,
- Check that the name is available as a web domain.
If relevant to your area of business, you may also decide to open social media accounts under your enterprise’s name.
Once your chosen name passes these checks, you can get your new enterprise up and running!
5 Tips for Creating Unique Enterprise Business Name Ideas
Our branding experts pooled their knowledge and came up with four essential tips for creating original enterprise name ideas.
Use unusual wording
Many of the most iconic enterprise names aren’t actually real words. In order to stand out from the crowd, some companies use alternative spelling or combine two words to create something new.
If you’ve got two keywords that both capture your business well, try shortening them and putting them together. Also, use the “One Word” button on the Enterprise Business Name Generator to view results that subtly adapt your chosen keyword.
Consider using family names
Another common trend among many of the world’s leading enterprises is the use of a personal name in the business title. If you feel comfortable publicizing your surname, this can sometimes can be an effective approach.
Using a family name can help to add a personal touch to your branding. If you’ve built a considerable network in your industry, attaching your name to the enterprise can help to give it a kickstart.
Rhythmic features make your name catchier, and a catchy name is always more likely to stick with customers. If you’re able to incorporate rhythm into your name, this can subtly encourage consumers to return in the future.
Try to use repeated sounds through alliteration or half-rhymes. If you’re struggling with this, simply turn the “Rhyming” button on while using the Enterprise Business Name Generator.
Keep it concise
Another way to make your name more memorable is to keep it short. Don’t use two words where you could use one. Similarly, if one of your keywords is four syllables long, substitute it for a more concise synonym.
The Enterprise Business Name Generator allows you to keep your name length in check with limits for the total number of characters and words.
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