Naming your creative business; competitor name analysis.
DigitasThe company focuses on the execution of creative digital campaigns. Digitas specializes in content marketing, video creation and experimental campaigns for its clients. |
Droga5The New York-based advertising and creative agencies is founded by David Droga. According to him, the name of the company is derived from the labels his mom used to sew into his clothing. David Droga was the fifth of six children. |
Column 5The award-winning visual communications and creative company bases its work on five main principles (columns): do good work, value partners, be good to each other, be humble and experiment often. |
ImaginationThis name is a bit more straightforward than the other entries in the list. Imagination is a Chicago-based creative agency that attempts to change (re-imagine?) the way in which advertising and digital communication are taking place. |
MoxieThe company was originally called Moxie Interactive but the second word was dropped to make the brand shorter and easily recognizable. The word “moxie” itself means spirit and courage, which is pretty much reflective of what the creative agency does. |
1000 HeadsThe name this creative agency has chosen is representative of community and the team behind the numerous campaigns that 1000 Heads has carried out. If you visit the company’s website, you’ll actually get to see the “heads” of the people who are a part of the company. |
Branding Strategy & Naming Terminology
A good creative agency needs to have a really impressive marketing vision. The way in which such a business advertises itself will be one of the key factors that potential clients are going to take a look at.
Creative agencies often rely on out of the box, unorthodox and even shocking advertising techniques to get their message across.
Effective marketing starts with name selection and branding efforts. As you’ve seen from the examples above, the name of a creative business can be really out there. Something that makes the potential audience wonder is an excellent idea. The origin and meaning of the name could be explained further to create a story.
There could be a cryptic element in the marketing campaigns, as well. Teasers are always good to get potential clients to undertake a specific action and find out more about the business. The key is to refrain from overdoing it and to give potential customers additional information shortly after.
Imagine, vision, creativity, breakthrough, guaranteed engagement, digitally forward, creative campaigns, creative solutions, recognizable, actionable, high ROI, brand creation, brand repositioning, next generation, innovative
Demographic & Interests
Creative businesses usually offer an array of B2B marketing and communication services to their clients. They could cooperate with both small businesses and large enterprises on the execution of innovative campaigns that will set the brand apart from the competition.
Potential clients are looking for innovative services and an approach that will deliver outstanding results. Creative marketing today has become more challenging than ever because of the competition. This is the main reason why agencies are pressured hard to think outside the box and grab the attention of potential customers right from the start.
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