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Ashley S.
Branding & Marketing Specialist
Article Contents
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How to Name your Business
5-Tips for Naming your Business
Business Name Ideas
How to name your creative business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four detailed steps to come up with a brandable name for your new creative business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started, try our creative business name generator above and then scroll below to find the first step in the naming process.
- Pitchify
- Veggible
- Fruitable
- Translately
- SPREAD Agency
- Yummy Food & Drinks
- Inboundly Marketing
- LESS Interior Co.
- Shipify Exports
- Yogy
- Assist.me
- Hypnotic Consulting
- Tourify
- Schedule.me
- Bookly
- Animately
- Brewify
- Couply Dating Service
- Navigatify
- Lensly Smart Glasses
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Four steps to naming your creative business
This four-step process will help you find a perfect name for your creative business. In this example, I’m creating a name for a creative business that conveys the modern, creative and technological value of their product/service. Here’s each step I took in crafting these business names.
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#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Marketing”, “Agency”, “Service” and “Consulting”, you can see that while these words can be related to creativity, they also suggest that you can expect a reliable, professional and trustworthy service/product from this business or brand. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
Removed Ideas:
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#3) Get some feedback
You’ll now have a list of 3-6 great creative business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This name conveys a premium and creative service that helps in planning travel itineraries and tours in a selected country.
This name conveys a professional assisting service on demand.
This name conveys an intuitive application that helps people with yoga progressions.
This name conveys a creative product that uses advanced technology in producing glasses.
#4) Check It’s available
At this point, it’s good to have at least three great creative business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Check Domain Availability
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful creative businesses and break down why and how they’ve chosen to name their business and why it works for them.
Moxie was originally called Moxie Interactive but the second word was dropped to make the brand shorter and easily recognizable. The word ‘moxie’ itself means spirit and courage, which is pretty self-explanatory of what the creative agency does.
Digitas is a company that focuses on the execution of creative digital campaigns. This creative business specializes in content marketing, video creation and experimental campaigns for its clients. Since the company specializes in a few fields of creative creation, this name works perfectly for them as it’s sound, brandable and connected to their scope of business.
Column 5 is a creative business that specializes in visual communication and content production. The name itself is pretty sound and brandable. A meaning behind ‘5’ in the name is very interesting as it stands for their main principles of doing business.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused creative terms like media, modern or advanced. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real creative business named “Shopify”.
Literally, this name conveys revolutionized and advanced way of shopping. It uses a trendy suffix ‘ify’ that became very common in technology startups. When it comes to online shopping, there is hardly any name that is easier to remember than this brandable one.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Foody Fresh Food)
- Try using a word that wouldn’t be relevant when out of context (LESS Interior – LESS represents opposite of more which is oftenly called minimalistic and it became a trend in interior design industry nowadays.)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable creative business names could be:
- Avalon Agency
- Casavo Marketing
- Duvilo Exports
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Shipify and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like Shippify, Shippingfy or Shippinify.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
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i want an unique name foe my company which is in conuslting for payroll and event management