Corporation Business Name Generator
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Ashley S.
Branding & Marketing Specialist
Article Contents
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How to Name your Business
5-Tips for Naming your Business
Business Name Ideas
How to name your corporation business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four detailed steps to come up with a creative name for your new corporation business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started, try our corporation business name generator above and then scroll below to find the first step in the naming process.
- Innova Marketing
- Telecomm Corp
- Vertigo Security Systems
- Premier Venture Investment
- Stock Capital Finance
- Green Stone Housing
- Four Rivers International
- Herald Corp
- Borderless Insurance
- Sylvan Holding
- Lumini
- OptiFibre Communications
- Ecohonic
- PURE
- Infinite Group
- SpaceTech
- Solarnet
- Accelerate Ahead
- Electric Alliance
- Shift Communications
Create a unique business name with our Business Name Generator!
Four steps to naming your corporation business
This four-step process will help you name your corporation business. In this example, I’m creating a name for a corporate business that conveys the professionalism, specialization and reliability of their product/service. Here’s each step I took in crafting these business names.
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#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Investment”, “Group”, “Holding” and “International”, you can see that while these words can be related to corporation, they also suggest that you can expect a massive, international and reliable service or product from this corporation. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
Removed Ideas:
Create a unique business name with our Business Name Generator!
#3) Get some feedback
You’ll now have a list of 3-6 great corporation business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends since they are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This name conveys a premium, secure and trustworthy product that secures huge business systems.
This name conveys natural and environment-friendly materials for construction businesses.
This name conveys a product (honey) that is organic and natural.
This name conveys an infinite number of reliable and professional lines of services/products.
#4) Check It’s available
At this point, it’s good to have at least three great corporation business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
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Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful corporation businesses and break down why and how they’ve chosen to name their business and why it works for them.
Apple is a technology mogul that changed the way of communication and accessibility to the information. Steve Jobs, its founder, named the corporation Apple since he was inspired by his fruitarian diet. Apple is a world-wide recognized brand that represents simplicity and extraordinary user-experience.
Volkswagen represents automotive corporation that is recognized around the world. The name itself is extremely brandable and has a literal meaning of ‘people’s car’. The corporation positions itself as manufacturers of low-medium budget cars which is definitely communicated through their name.
Microsoft is the name of the business that possibly changed the course of our today’s life. It’s a technology giant that derived its name from two very important words in the field – microprocessors and software. The name is brandable, easy to remember and definitely gives the impression about their specialization.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused corporate terms like group, international or general. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real corporation business named “Royal Dutch Shell”.
Literally, this name conveys you’re buying only the highest quality gas. The name obviously points to a place of geographical origin, but has a historic value since ‘shell’ in the name represents the founder’s father who started a small business selling seashells in London. The name conveys a long history of family operated business as well being on the market for generations.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Try using a word that wouldn’t be relevant when out of context (FaceBook – Book represents a story and Facebook is all about building and presenting a personal story of a user.)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable corporation business names could be:
- Pellius Electric
- Sebilo Holding
- Nouvo Technology
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Ecohonic and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like Ecohoneyc, EcoHoney or Ecohonical.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
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Related: Enterprise Name Generator