Naming your Corporation; competitor name analysis.
If you’re trying to name a small business then try our small business name generator here.
General ElectricFounded by Thomas Edison and Charles Coffin, General Electric resulted from the merger of Edison General Electric Company and Thomson-Houston Electric Company. |
MicrosoftThe technology giant is a corporation that has a name derived from two highly important words in the field – microprocessor and software. |
JPMorgan ChaseThe largest bank corporation in the US, this one is the result of a merger between Chase Manhattan Corporation and J.P. Morgan. J.P. Morgan was founded by Junius S. Morgan and the P in its name was originally an S. Morgan’s son – J. Pierpont Morgan eventually created the present-day name. |
HSBC HoldingThe British multinational corporation traces its origin back in Hong Kong. The name is indicative of the history because HSBC stands for Hongkong and Shanghai Banking Corporation. |
Royal Dutch ShellThe gas corporation has a name that obviously points to a place of geographic origin. The “shell” in the name comes from the fact that the founder’s father initially started a small business gathering seashells and selling them to collectors in London. |
Wells FargoWhile this corporation name may sound intriguing, it is once again derived from the names of the company founders – Henry Wells and William Fargo. |
VolkswagenOne of Germany’s biggest automobile manufacturers carries a name that means “people’s car.”which resonate in the hearts and minds of children around the world. |
AppleAnother technological giant, Apple was named by its founder Steve Jobs. In his biography, Jobs writes that he was on a fruitarian diet at the time. He visited an apple orchard and eventually decided that the word “apple” sounds fun and spirited.. |
GazpromThe Russian corporation is the largest extractor of natural gas in the world. Its name stems from the Russian words Gazovaia and Promishlennost – gas industry. |
Marketing Strategy & Useful
Advertising Terminology
Corporate advertising and branding efforts are 100 percent on core values and beliefs that the enterprise wants to exude. These typically include professionalism and niche specialization in the respective field.
Naming efforts can go in several directions. These preliminary considerations are very important because they will affect every other aspect of branding.
Naming a corporation after a person will be effective only if the person is popular and an already well-established expert in the respective field. A much better approach focuses on the industry or the place from which the corporation operates.
Vigilant Security Systems, for example, makes it clear right from the start what the company is all about. The same applies to OakTree Data Corp. – a name that puts emphasis both on the location and the area of specialization.
Some advertising terminology that will be excellent in the corporate world includes strategic partner, capital, experienced, innovative thinkers, propelling development, strategic growth, quality, convenience, industry expert.
Clientele & Interests
Corporations operate in an array of fields and this is the main reason why they don’t have a clientele with unified characteristics. Many large corporations work with B2B customers. Other entities, however, may specialize in the B2C field, which means that they interact with end customers.
It’s impossible to pinpoint the interests or the defining characteristics of the clientele. Such analysis can be carried out after an industry breakdown takes place.
Industry Related Words