Construction Business Name Generator & Ideas

Hitachi

Again, the use of a Japanese name indicates to customers that these construction vehicles are manufactured to a high standard.

Makita

A major manufacturer of power tools, Makita’s name is unique and easily memorable, and again connotes high-quality manufacturing with its Japanese roots.

Dulux

Playing on the words ‘deluxe’ and ‘lux’, this brand name assures users of its high-quality products and services.

Craftsman

By using the word ‘craft’, this name reminds customers of the creativity and attention to detail involved in construction that is often overlooked in the broader building process, thus adding appeal.

Home Depot

By using the word depot, meaning “a building where supplies are kept”, this brand name tells customers that every possible home need can be solved at their stores.

Stihl

Although named for its founder, Stihl is short, memorable, and carries a degree of strength and authority.

CAT

Short for ‘caterpillar’, which refers to the continuous track system used on construction vehicles, this brand name is almost synonymous with construction machinery.

Komatsu

As Japanese companies are world-renowned for manufacturing, the use of a traditional name reinforces a high standard of quality.

Bechtel

This construction company, also named for its founder, is one of the largest and oldest in the world. Its name its sophisticated and powerful, reminding customers of their history and importance.

John Deere

Though named for its founder, John Deere plays upon its ‘deer’ homophone for a degree of humor, using the slogan, “Nothing Runs Like a Deere”.

Marketing Strategy & Useful
Advertising Terminology

To market effectively to clients in this industry means meeting certain criteria: longevity of products, low costs, sound equipment, and speed. Particular words can be used to get this message across to customers, including:

Reliable, better work, precision, ‘built for it’, durable, powerful, heavy-duty, affordable, robust, optimal performance, improve your home, increased productivity, lower costs

Clientele & Interests

This industry has a staggering range of potential clients. Fortunately, they can be broken down into three main groups; individuals, small businesses, and large construction corporations. Each has an abundance of different needs and wants, but above all they want quality, value for money and work done promptly.

Model construction hobby, engineering, architecture, quantity surveying, mining, civil constructing, mechanical construction, business, property, real estate, renovation, home improvement

Industry Related Words

Hardware

carpentry

tools

drill

cordless

civil construction

engineer

saw

pliers

hacksaw

measuring tape

gloves

sledge hammer

chainsaw

truck

bulldozer

bucket wheel excavator

tractor

mining

backhoe loader

skip

loader

paver

dump truck

crane

crew

masonry

concrete

sand

brick

frame

construction

development

manufacture

plan

planning

structure

system

architecture

assembly

build

foundation

infrastructure

roadwork

hats

helmet

sky-scraper

walls

bridge

prefab

prefabrication

project manager

heavy machinery

drill

hammer

nails

screw

screwdriver

jack hammer

spade

bucket

wheelbarrow

roller

paintbrush

paint

paint tin

boots

steel-toed

work gear

digger

safety glasses

home improvement

renovation

plot

land

tunnel

truck

chisel

line level

ladder

tiles

structure

building

organization

formation

arrangement

fabrication

form

composition

shape

frame

assembly

architectural design

erection

development

version

assemblage

framework

edifice