Candle Business Name Generator

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Writer Ashley

Ashley S.
Branding & Marketing Specialist

How to name your candle business

So you have finally decided to start a candle business but you are not sure how to name it? Don’t worry, I am going to show you how to create a business name that you and your customers will totally love. I will be taking you through the four steps we use to create amazing names for businesses like yours.

I have included 20 candle business name ideas and I will revealing how I came up with them. Before we start, make sure to try our candle business name generator then come back and follow the tutorial

  1. Flame Game
  2. Wick Pick
  3. Wax Works
  4. Elegant Radiance
  5. Waxy Wonders
  6. Classic Candles
  7. Sensuous Smells
  8. Wicks n’ More
  9. Candle Kings
  10. Clever Candles
  1. Gentle Glow
  2. Candle Collective
  3. Golden Flames
  4. Time to Twinkle
  5. Flicker
  6. FlameCast
  7. Candle Connection
  8. Wax n’ Wicks
  9. GlowQuest
  10. Glowry Candles

Create a unique business name with our Business Name Generator!

Four steps to naming your candle business

This is the four-step process that we use to create great business names. In this example, I’m creating a name for a candle business that is catchy, memorable and brandable. Here’s each step I took in crafting these business names.

Candle Business Name Ideas Infographic

Click to View Infographic

#1) Brainstorm your name ideas

Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Glow”, “Radiance”, “Golden” and “Smells”, you can see that while these words can be related to Candles, they also suggest that you can expect radiant candles with golden glows and sweet smells from this business. Your goal here is to create a list of words or names that come to mind when thinking about your business.

If you’re stuck on words to use, try our business name generator.

Here are my name ideas after brainstorming:

Flame Game

Wick Pick

Wax Works

Elegant Radiance

Waxy Wonders

Classic Candles

Sensuous Smells

Wicks n’ More

Candle Kings

Clever Candles

Gentle Glow

Candle Collective

Golden Flames

Time to Twinkle

Flicker

FlameCast

Candle Connection

Wax n’ Wicks

GlowQuest

Glowry Candles

#2) Shortlist your ideas

Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.

Here’s a quick checklist you can run your ideas through to help shorten your list of name:

  • Is the name simple and easy to remember?
  • Is the name easy to read and say aloud?
  • Is the name different from competitors?
  • Does the name convey a relevant meaning?
  • Does the name avoid overused words or cliches?

My Shortlist:

Golden Glow

Elegant Radiance

Waxy Wonders

Sensuous Smells

 

Removed Ideas:

Flame Game

Wick Pick

Wax Works

Classic Candles

Wicks n’ More

Candle Kings

Clever Candles

Candle Collective

Golden Flames

Time to Twinkle

Flicker

FlameCast

Candle Connection

Wax n’ Wicks

GlowQuest

Glowry Candles

Create a unique business name with our Business Name Generator!

#3) Get some feedback

You’ll now have a list of 3-6 great candle business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.

Be sure to ask questions like:

  • What first comes to mind when you first hear the name?
  • How would you spell it?

With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?

My customer feedback:

Golden Glow

This name conveys a high quality premium candle.

Sensuous Smells

This name conveys a candle that is sweet smelling and likely to elicit romantic affections.

Waxy Wonders

This name is catchy and memorable.

Elegant Radiance

This name conveys a product that is of premium quality.

#4) Check It’s available

At this point, it’s good to have at least three great candle business names on your list, in case any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.

Check Domain Availability

Competitor Name Analysis

To help you brainstorm potential business names, let’s take a look at three successful honey businesses and break down why and how they’ve chosen to name their business and why it works for them.

True Grace Logo

True Grace
This is an interesting name because it isn’t immediately recognisable as a candle business. Instead they are relying on the connotations of the words to persuade customers to trust their product. True suggests the product is superior in some way. Grace suggests elegance and beauty.

Wax Lyrical Logo

Wax Lyrical
A fun play on words makes this company very memorable. To wax lyrical is to talk about something enthusiastically. Wax refers to the candles, and the use of the term lyrical opens up some interesting fun marketing possibilities using word play.

Prosperity Candles Logo

Prosperity Candles
Prosperity – thriving success and good fortune. By using this term the company are implying that by buying their product you will through association have prosperity. This appeals to the holistic marketplace especially.

Premium names to kickstart your business

Created by branding experts and professional designers.

5 Tips for naming your candle business

The ideal business name should be simple, memorable and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.

1. Do a Competitor Analysis

Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:

  • What business or product values are they conveying in their business name? How does that work for them?
  • Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
  • Who does it best? Why does it work and how can I produce a better name?

2. Focus on Naming your Business not Describing it.

A typical pitfall most businesses run into is describing their business name too literally, using overused candle terms. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.

Let’s take for example a real candle business named “Colonial Candle”.

This is one of the first candle company started by a woman and the word ‘Colonial’ is used to depict the ‘colonialism or control men had in business in those days.

3. How to make a more memorable name

Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:

  • Use rhythmic pronunciation or alliteration (Waxy Wonders, Time to Twinkle)
  • Try using a word that wouldn’t be relevant when out of context (Fara  Candles – Fara as in Faraday, the scientist who first demonstrated the chemical history of a candle)
  • Keep it short and simple.

4. Try purchasing a Brandable business name

Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable honey business names could be:

  • Cona Candles
  • Felo Flames
  • Nyota Candles

You can find a full list of Brandable business names at Domainify.com

5. Avoid combining words just to create a unique name.

Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Twinkle Candles and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like Twinkandles, Twinklement Candles or TwinkolCandle.

You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.

Business Name Ideas

Here’s the ultimate list of related words you could use in your business name. Below is a list of trending, descriptive and action words that are often related to.

Trending Words

Here are the top trending words used in Candle company names.

Candy

Boutique

Belle

Care

Cavern

Club

Delight

Essence

Craft

Handmade

Supplies

Flare

Flame

Fire

scent

Flower

Rose

Jasmine

Garden

Honey

Bees

Wax

Beeswax

Blossom

Beauty

Aroma

Fragrance

Essence

Smell

Lily

Rosemary

Natural

Hand-crafted

Grace

Beautiful

Bloom

Don’t forget to use our Candle Business Name Generator

Our Business Name Guides

Related: Arts & Craft Business Names

Words Candle often describes

(“Candle ______”)

You can use these words to create Candle business names like ‘The Candle Box’ and ‘Wick & Wax Candle Co.’.

power

making

lighting

flame

holder

stick

color

ends

institute

fish

maker

wick

wax

box

bearer

makers

dipper

snuffer

tree

manufacture

berry

shop

meter

lit

wicks

glo

sticks

lamp

waster

lamps

tower

moulding

board

shadows

plant

burn

How Candles are often described

(“______ Candle”)

Example Candle company names using these related descriptive words ‘Naked Flame Candle Co.’ and ‘White Light Candles’.

lighted

single

worth

white

small

little

standard

roman

large

flickering

red

brief

black

votive

solitary

last

tall

paschal

green

yellow

scented

tallow

ordinary

big

dim

thick

international

blue

pink

unlit

tiny

light

extinguished

fat

blessed

lone

bright

fresh

electric

shaded

huge

holy

snuffed

unlighted

thin

bed

purple

feeble

extra

burned

flaring

naked

colored

lit

braided

flaming

spent

consecrated

burnt

burning

distant

finished

rush

inch

triple

Candle Verbs

You can use a verb in your Candle business name to create business names like ‘Illumination Candles‘ or ‘Flicker Candles‘.

throws

stuck

stood

snuffed

shone

placed

place

picked

lifted

illuminated

holds

holding

held

handed

flickered

extinguish

carrying

blows

blowing

blew

Combine Words

We’ve taken words from above and from our generator results and combined the words to create new honey company names.

Flickee (Flicker + Candle)

Candlet (Candle + Light)

Swick (Stick + Wick)

Waxt (Wax + Lit)

Candle in Foreign Languages

Consider using foreign words in your business name to give the impression of an international or exotic brand.

Latin: Lucerna
French: Bougie
Italian: Candela
Spanish: Vela

Don’t forget to give our Candle company name generator a try!

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