New Jersey Business Name Search

Are you looking for the perfect name for your new business? 

The New Jersey Business Name Search helps you to ensure your business name is unique and memorable by comparing it against business names registered in the state. Your new business deserves to stand out from the crowd and a powerful name can propel you and your business to greatness. 

Once you have chosen the perfect name, all that is left to do is confirm its availability and register it with the New Jersey government. This article will guide you through this process, making it quick and simple. Read on to find out how to register your New Jersey business name and why it is so important.

Generate Business Name Ideas

The first step is to come up with at least one potential name that you feel would represent your business well. Try to include keywords that are memorable and send a clear message to consumers about what your business is about.

If you are looking for some inspiration, why not check out our variety of business name generators? These provide excellent business name suggestions for every industry imaginable. Simply add keywords to the generator search to find pages of potential names perfect for your business. 

How to Search for Available Names in New Jersey

Before you officially register your business name in New Jersey, check it is available to avoid disappointment later down the line. There are various ways to do this, such as performing a simple Google search to look for existing businesses with the same name.

Beyond this, you can access the New Jersey Department of Treasury’s database. Here you can search for registered businesses by name, keywords or entity ID. There is also a search option that tells you whether a name is available or in conflict with another registered name on file.  

Think about your online presence when naming your new business. Even if your business name is available, this does not guarantee that it will be available as a domain name. We recommend using our instant domain name generator. This suggests domain names and allows you to filter your results to find those that are available in New Jersey. 

How to register a Business Name in New Jersey

How you register your business name depends on what business structure you follow. 

If you are running an LLC, C-Corp, S-Corp, LP, or LLP, you can reserve your name using a UNRR-1 form when you submit the rest of your formation documents. Upon receiving your Certificate of Formation, you can officially register your business name.

For sole proprietorships and general partnerships, you can register a business name with the local county clerk in the municipality where your business is located. However, if you wish to use your personal name as your business name, you do not need to register a business name. 

Policies and Procedures for Registering a Business Name in New Jersey

There are certain restrictions on what you can include in your New Jersey business name. 

  • If you are not using your personal name as the name of your business, sole proprietorships and general partnerships need to submit a DBA form.
  • LLCs must include the phrase limited liability company, or an abbreviated version. 
  • Corporations must include the phrase incorporated or a variation of this.
  • You cannot use words that could affiliate your business with existing New Jersey governmental departments or agencies.
  • Certain punctuation, special characters and diacritics are prohibited. See New Jersey’s government website for details.
  • Profanity in your business name is not permitted

New Jersey Business Registration Office

New Jersey Secretary of State Office

Email[email protected]
Hours8.30 am – 4.30 am, Monday – Friday

How to Register a Business Name in New Jersey Online Portal

You can register your business name online via the New Jersey government website. 

Their site takes you through the stages of registering your business. These stages include searching for an available business name, getting an Employer Identification Number (EIN), forming your business, and registering for tax and employer purposes. 

How Costly is it to Register a New Jersey Business Name?

There are various administrative costs involved in registering your New Jersey business name. 

The filing fee to register a business name is $50, which must be renewed every five years. Authorization and Formation Certificates cost $75 to $125 and trademarking costs between $225 and $400, plus attorney and renewal fees.

Why Registering a Business Name in New Jersey is Important

Registering a business name is not essential for informal entities, like sole proprietorships or general partnerships; you can use your personal legal name as your business name. However, if you want to operate under a DBA name, you need to register this name with the state. 

If you are running an LLC or corporation, you need to register your business name, which has to include the phrase (or a variation of) Limited Liability Company or Incorporated. If you do not wish to include these phrases, you can operate under a DBA name, which again must be registered with the state. 

If you do not register your business name with the state, there could be legal consequences, such as fees. Registration makes it easier to open a bank account for your business and manage finances. Having a registered business name also adds credibility to your business, making it attractive to customers and potential investors. 

Support for Registering a Business Name in New Jersey

The New Jersey government website offers a lot of support for helping you to get your business up and running. This includes a step-by-step guide, a live chat feature and a subscription to a business newsletter. 

As well as this, you can contact The New Jersey Business Action Center (NJBAC), which is a team within the New Jersey Department of State dedicated to helping individuals with their business enquiries. Their contact number is 1-800-JERSEY-7. 

New Jersey Business Name Search Summary

Choosing a name for your business is the first step in your journey to success. It may seem like a daunting task, but our New Jersey business name generator makes this process quick and easy. 

When you have settled on the perfect business name, you can register it with the state of New Jersey. As a registered entity, you are legally protected and appear strong and credible to customers and potential investors. 

Are you interested in starting a business in a state other than New Jersey? Why not check out our list of business name search pages to discover how registration may be different?

Frequently Asked Questions (FAQ)

There are several ways that you can find out if a business name is taken in New Jersey. You can conduct a simple Google search, search the New Jersey Department of Treasury’s database, or use our New Jersey business name search tool. Alternatively, you can use our variety of name generators to come up with unique suggestions that no other business in your state has.

After you form your business with the State, you will get a Certificate of Formation or Certificate of Authority. This will display your Entity ID, which is a 10-digit number that is used to identify your corporate business records.

A ‘Doing Business As’ name is also known as a trade name or a fictitious business name. If you are running a sole proprietorship or general partnership, you need a DBA unless you want to use your legal name as your business name. If you are running an LLC or Corporation, you need a DBA if you do not wish to add the required phrases to your business name (Limited Liability Company or Incorporated).

When you register your business with the New Jersey government, there is a lot of support available. They offer free, personalized guides, one-on-one support, and a business newsletter. Funding opportunities can be discussed with the New Jersey Economic Development Authority (EDA) at (609) 858-6700.


Matija Kolaric

Matija Kolaric

Amazing content is the core of what we do. With more than 5 years of experience in branding, name development, and business, Matija helps create and manage content production.

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