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How to name your 3D printing business

Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your 3D printing business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our 3D printing business name generator above and then scroll below to find the first step in the naming process.

A New Dimension
3D Print It
Power Prototype
Innovate 3D
Dream It, Build It
3D Objects
Envision Creations
3D Lab
Multi-Dimension Print
New Reality
Print the Future
Shape Shifters
3Design
We Print
3D Revolution
Imagine Lab
The 3D Workshop
Mega 3D
Powerful Printing
Beyond Print

Four steps to naming your 3D printing business

This four-step process will help you name your 3D printing business. In this example, I’m creating a name for a 3D printing business that conveys the innovative, powerful and conceptual nature of service provision. Here’s each step I took in crafting these business names.

#1) Brainstorm your name ideas

Start by brainstorming what words could fit into your business name. In my name ideas, I used words like dimension, dream, envision, innovative, powerful and prototype. These words carry a futuristic feel and indicate the innovative nature of 3D printing services. Your goal here is to create a list of words or names that come to mind when thinking about your business.

If you’re stuck on words to use, try our business name generator.

Here are my name ideas after brainstorming:

A New Dimension
3D Print It
Power Prototype
Innovate 3D
Dream It, Build It
3D Objects
Envision Creations
3D Lab
Multi-Dimension Print
New Reality
Print the Future
Shape Shifters
3Design
We Print
3D Revolution
Imagine Lab
The 3D Workshop
Mega 3D
Powerful Printing
Beyond Print

#2) Shortlist your ideas

Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.

Here’s a quick checklist you can run your ideas through to help shorten your list of name:

Is the name simple and easy to remember?
Is the name easy to read and say aloud?
Is the name different from competitors?
Does the name convey a relevant meaning?
Does the name avoid overused words or cliches?

My Shortlist:

3Design
Power Prototype
3D Revolution
Print the Future

Removed Ideas:

A New Dimension
3D Print It
Innovate 3D
Dream It, Build It
3D Objects
Envision Creations
3D Lab
Multi-Dimension Print
New Reality
Shape Shifters
We Print
Imagine Lab
The 3D Workshop
Mega 3D
Powerful Printing
Beyond Print

#3) Get some feedback

You’ll now have a list of 3-6 great 3D printing business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.

Be sure to ask questions like:

What first comes to mind when you first hear the name?
How would you spell it?

With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?

My customer feedback:

3Design

This name conveys innovation, it has a cool and fun vibe.

Power Prototype

This name conveys confidence in design capabilities that goes beyond 3D printing itself.

3D Revolution

This name conveys a company that focuses on brand new developments, that wants to change the way things are done.

Print the Future

This name conveys a product that is futuristic and innovative, that goes beyond the scope of what others have to offer.

#4) Check It’s available

At this point, it’s good to have at least three great 3D printing business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.

Competitor Name Analysis

To help you brainstorm potential business names, let’s take a look at three successful 3D printing businesses and break down why and how they’ve chosen to name their business and why it works for them.

Sculpteo is a 3D printing company name that carries a lot of meaning. It brings together the technological nature of 3D printing with the creative process of conceptualizing a design. This name also sounds quite different from other titles in the field, allowing the business to stand out.

iMakr relies on creative spelling and a futuristic feel. The way in which maker is spelled shows that the company is different and unafraid to break the rules. The addition of “i” to the title suggests something hi-tech, digital and innovative.

3Diligent is another fun name that helps for the establishment of the right brand image. It combines 3D and “diligent.” The first word tells potential clients what services the company has to offer. The second one is a positive characteristic that customers would be looking for when choosing a service provider.

5 Tips for naming your 3D printing business

The ideal business name should be simple, memorable and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.

1. Do a Competitor Analysis

Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:

What business or product values are they conveying in their business name? How does that work for them?
Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
Who does it best? Why does it work and how can I produce a better name?

2. Focus on Naming your Business not Describing it.

A typical pitfall most businesses run into is describing their business name too literally, relying on overused words like print, printer, dimensional, project and architecture. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.

Let’s take for example a real 3D Printing business named Shapeways.

This name needs to be analyzed to start making sense because it’s not literal. Shapeways could be a business in any kind of industry but when examined in the context of 3D printing, it starts making sense. It speaks of creativity, confidence and design capabilities that exceed expectations.

3. How to make a more memorable name

Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:

Use rhythmic pronunciation or alliteration (Shape Shift, Fun Formations, Power Print)
Try using a word that wouldn’t be relevant when out of context (MeltWerk is a name that refers to the material that is utilized in the 3D printing process)
Keep it short and simple.

4. Try purchasing a Brandable business name

Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable business names could be:

Printerio
Fixtify
Panderia 3D

You can find a full list of Brandable business names at Domainify.com

5. Avoid combining words just to create a unique name.

Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Power Dimension and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like PoDim, DimPower, WerDimension.

You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.